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Baselworld 2015 The annual fair took place from March 19th until March 26th, 2015.

Ernest Borel Iris

The brand unveils Iris, a new feminine collection.

In the language of flowers, the iris is seen as a symbol of love and trust. Beyond its hours, minutes, seconds and date functions, the Iris has the last word in elegance. Its eclectic design and symbolic inspiration subtly draw the eye towards the finely wrought details and exemplary finishing. Its Swiss-made automatic mechanical movement, visible through a sapphire crystal case back, bears witness to the expertise of Ernest Borel.

Ernest Borel - Iris

The iris is not only a symbol of happiness and glad tidings, but also of royalty. With its blend of power and delicacy, the identity of the Iris is both classic and original. Its patent white strap and folding buckle combined with the rose-gold PVD-treated steel case perfectly demonstrate Ernest Borel’s ability to dance between genres, while the shapes subtly positioned on the dial affirm a distinctive character. The gentle finesse of its design and shape offer the perfect setting for the illustrations of butterflies and flowers gracing its white dial. The ensemble is crafted with meticulous attention to detail, from the crown bearing the Ernest Borel emblem to the hour-markers composed of eight diamonds and gilded Roman numerals encased beneath a sapphire crystal. With its 33.5 mm case, the Iris is the epitome of feminine elegance.

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A producer of timepieces since 1856, the Ernest Borel brand remains loyal to the values and heritage of its founder, Jules Borel.

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