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SIHH 2014 New watches presented at the SIHH.

Ralph Lauren RL67 Chronometer 39mm

Drawing its inspiration from safari adventures, Ralph Lauren unveils its new RL67 Chronometer, presented for the first time in a 39mm case.

As the sheen of the stainless steel is traded for a rugged aesthetic, two luminescent sword-shaped hands and a shiny orange baton stem indicate the hours, minutes and seconds with unmistakable clarity. A matte-varnished anthracite dial with large beige Arabic numerals features a refined design for the timepiece’s most fundamental timekeeping purpose.

Powered by the COSC-certified RL300-1 caliber, the ultra-masculine black case of the RL67 Chronometer 39mm features an aged steel case made possible by a technical treatment that transforms the blackened steel into a sublime patina.

The RL67 Chronometer 39mm is worn on an olive-green “weathered” canvas strap that pays tribute to the visual accents of an explorer’s shoulder bag.

From the rugged masculinity of its sophisticated construction to the mechanical precision of its Côtes-de-Genève-decorated movement, this “aged-steel” creation demonstrates the designer’s exceptional standards of watchmaking excellence.

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Ever since the Ralph Lauren brand was founded, it has been synonymous with elegance, refinement and timelessness – and the same values are present in the brand’s timepieces.

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