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Review What you might have missed…

We look back at the diverse activities by watch brands over the past month.

Chronoswiss made its debut as a partner brand of Worldtempus last month. The brand has major plans, which will become more concrete in August with the official opening of the its new “House of Chronoswiss” in Lucerne in August. The brand has a cult following thanks to classic timepieces such as the Sirius Retrograde Day.




France was the focus for new store openings, with Christophe Claret opening its first store in France in the nation’s capital and Harry Winston looking to capture a share of the seasonal custom on the French Riviera with a new store in Cannes.

Baume et Mercier and Longines both put ladies first, the former with the launch of its new Promesse ladies’ collection in France  and the latter with its Ladies Awards dedicated to women who are active in the equestrian world. As a presenting partner of the Béjart Ballet Lausanne, Jaquet Droz helped to treat Parisians to a rare show by the company last month before it headed off to Mexico.

In the more masculine world of motorsport, Zenith’s intrepid ambassador Felix Baumgartner enjoyed his first taste of endurance racing in the Nürburgring 24 hours, where he battled against another watch brand ambassador, IWC’s Abdulaziz Turki Al Faisal.


Zenith Felix Baumgartner

Richard Mille, Dizzy Hands 
Chopard,  Superfast Chrono Porsche 919 Edition 
Montblanc, TimeWalker Extreme Chronograph DLC 
Dior VIII Montaigne 
Seiko,  Prospex
Perrelet, Turbine Pilot

Click on the large image at the top of the page to view the slideshow.

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Les marques

Baume & Mercier

“Life is about moments”: with this motto as its signature, Baume & Mercier expresses its desire to design timeless watches that forever safeguard the emotion of shared moments.

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Maison Chopard epitomises the alliance between watchmaking and jewellery. It has always known how to meet the expectations of its day, relying on four essential values: expertise, tradition,...

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Christophe Claret

The Christophe Claret watches are truly exceptional mechanisms. They testify to expertise resolutely geared towards technological innovation and consistently pushing back the limits of watchmaking...

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Chronoswiss prides itself on being an independent family-owned company that upholds century-old traditions such as enamelling and engine turning. It has always used top-quality components from...

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Profoundly influenced by the vision of its founder, Dior develops timepieces with a distinctive aesthetic identity. It offers artistic, technical collections in a consistent range of timepieces...

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Harry Winston

Harry Winston’s commitment to quality and fine craftsmanship, in keeping with the finest traditions of Haute Horlogerie, remains the unmistakable signature of a rare degree of legitimacy in the...

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With a clear emphasis on technology and development, IWC Schaffhausen has been manufacturing timepieces of lasting value since 1868. Its philosophy, based on a passion for watchmaking, aims to...

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Today Longines is the oldest brand still in business, unchanged, in the international registers held by the World Intellectual Property Organization (WIPO). The firm has a long tradition,...

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Montblanc has always been committed to the same values: the pursuit of quality and craftsmanship.

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After pioneering beginnings, followed by a traditional period, Perrelet is now avant-garde – and has successfully fitted into the scene in each century.

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Richard Mille

Richard Mille did not simply try to find his place in the watchmaking world – he carved one out for himself, constantly striving not to take anything for granted, and to make innovation and extreme...

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The history of Seiko is a 130 year story of innovation. From the very start, Kintaro Hattori was determined to be at the forefront of the industry and his oft-repeated credo was that Seiko should...

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Ever since it was founded, Zenith has been cultivating the ability to open up new horizons by assisting with some of the most remarkable human achievements.

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