Review What you might have missed…
We look back at the diverse activities by watch brands over the past month.
Chronoswiss made its debut as a partner brand of Worldtempus last month. The brand has major plans, which will become more concrete in August with the official opening of the its new “House of Chronoswiss” in Lucerne in August. The brand has a cult following thanks to classic timepieces such as the Sirius Retrograde Day.
France was the focus for new store openings, with Christophe Claret opening its first store in France in the nation’s capital and Harry Winston looking to capture a share of the seasonal custom on the French Riviera with a new store in Cannes.
Baume et Mercier and Longines both put ladies first, the former with the launch of its new Promesse ladies’ collection in France and the latter with its Ladies Awards dedicated to women who are active in the equestrian world. As a presenting partner of the Béjart Ballet Lausanne, Jaquet Droz helped to treat Parisians to a rare show by the company last month before it headed off to Mexico.
In the more masculine world of motorsport, Zenith’s intrepid ambassador Felix Baumgartner enjoyed his first taste of endurance racing in the Nürburgring 24 hours, where he battled against another watch brand ambassador, IWC’s Abdulaziz Turki Al Faisal.
Richard Mille, Dizzy Hands
Chopard, Superfast Chrono Porsche 919 Edition
Montblanc, TimeWalker Extreme Chronograph DLC
Dior VIII Montaigne
Perrelet, Turbine Pilot
Click on the large image at the top of the page to view the slideshow.
“Life is about moments”: with this motto as its signature, Baume & Mercier expresses its desire to design timeless watches that forever safeguard the emotion of shared moments.Find out more
Maison Chopard epitomises the alliance between watchmaking and jewellery. It has always known how to meet the expectations of its day, relying on four essential values: expertise, tradition,...Find out more
The Christophe Claret watches are truly exceptional mechanisms. They testify to expertise resolutely geared towards technological innovation and consistently pushing back the limits of watchmaking...Find out more
Chronoswiss prides itself on being an independent family-owned company that upholds century-old traditions such as enamelling and engine turning. It has always used top-quality components from...Find out more
Profoundly influenced by the vision of its founder, Dior develops timepieces with a distinctive aesthetic identity. It offers artistic, technical collections in a consistent range of timepieces...Find out more
Harry Winston’s commitment to quality and fine craftsmanship, in keeping with the finest traditions of Haute Horlogerie, remains the unmistakable signature of a rare degree of legitimacy in the...Find out more
With a clear emphasis on technology and development, IWC Schaffhausen has been manufacturing timepieces of lasting value since 1868. Its philosophy, based on a passion for watchmaking, aims to...Find out more
Today Longines is the oldest brand still in business, unchanged, in the international registers held by the World Intellectual Property Organization (WIPO). The firm has a long tradition,...Find out more
Montblanc has always been committed to the same values: the pursuit of quality and craftsmanship.Find out more
After pioneering beginnings, followed by a traditional period, Perrelet is now avant-garde – and has successfully fitted into the scene in each century.Find out more
Richard Mille did not simply try to find his place in the watchmaking world – he carved one out for himself, constantly striving not to take anything for granted, and to make innovation and extreme...Find out more
The history of Seiko is a 130 year story of innovation. From the very start, Kintaro Hattori was determined to be at the forefront of the industry and his oft-repeated credo was that Seiko should...Find out more
Ever since it was founded, Zenith has been cultivating the ability to open up new horizons by assisting with some of the most remarkable human achievements.Find out more