The key to the sustainable success of a luxury brand lies in the never - ending quest for perfection. A prominent manifestation of this philosophy is the Lange 1 Time Zone “Como Edition” created exclusively for this year's Concorso d'Eleganza Villa d'Este: in fascinating close - ups, it is presented with a backdrop of historic Rolls - Royce models.
“Strive for perfection in everything you do. Take the best that exists and make it better. When it does not exist, design it.” The motto on which the Rolls-Royce brand was founded in 1904 is in line with Ferdinand A. Lange’s mission statement when he formulated his ambition, some 60 years earlier, to build the world’s finest watches.
The “Best of Show” trophy of this year’ s Concorso d’Eleganza Villa d’Este was portrayed together with exclusive hallmarks of legendary Rolls-Royce models from the past one hundred y ears. The photographs of the Lange 1 Time Zone “Como Edition” were taken at the exhibition “Strive for Perfection” which the BMW Museum in Munich is hosting until 30 September 2014.
The time-zone watch poses with the “Spirit of Ecstasy”, the chrome figurine on the impressive signature grille of a Phantom I. It also cuts a good figure against the backdrop of an extravagant greyhound mascot in crystal that René Lalique created in the 1920s for the bonnet of a Rolls - Royce 20/25 hp.
