At Baselworld 2017, Armin Strom surprised collectors by introducing a revolutionary concept for the watch industry, an online configurator. This configurator offers Armin Strom's clients the rare opportunity to imagine and to create their personalized watch. By choosing amongst various options, thanks to a specially conceived web site, collectors can see in real time their compositions come alive.
Today, the Armin Strom Mirrored Force Resonance is joining the online configurator, that already comprises 6 of Armin Strom’s most emblematic watches. Collectors now have the option to configure this watch by choosing among 2 different case materials (stainless steel and 18k rose gold) plus multiple options for the strap (in various colors, including grey, brown, black, blue or white), together with details such as the color of the stitching. The style and color of the hands and the dial, including the new handmade guilloché options, will also go through this personalization process.
This online process allows configuring Armin Strom’s innovative watch to different price levels (which are updated live through the configuration, for a complete transparency), with a starting price of CHF 54,000 for a stainless steel variant – which is offered for the exact same price as serial models from Armin Strom.
