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Audemars Piguet - Royal Oak Frosted Gold in Florence

Audemars Piguet Royal Oak Frosted Gold in Florence

On November 9th, Audemars Piguet launched the new Royal Oak Frosted Gold in Florence.

The brand celebrated the unveiling of the contemporary timepiece with a gala dinner at Palazzo Vecchio in the presence of actress and brand ambassador Freida Pinto, jewellery designer Carolina Bucci and watch designer Jacqueline Dimier, who created the first Royal Oak for women in 1976. Jasmine Audemars, Chairwoman of the Board of Directors and François-Henry Bennahmias, CEO, welcomed the 200 guests with a dinner imagined by local 3* Chef Annie Féolde. The evening ended with a showcase concert by Brocken Back, sending guests off in the crisp Florentine night.

The launch of the Royal Oak Frosted Gold enriches Audemars Piguet’s tradition of experimenting with jewellery techniques. Its defining feature resides in its shimmering sparkle, which comes from a surface treatment process rooted in an ancient gold hammering technique, also called the Florentine technique. Carolina Bucci has reinterpreted this technique in jewellery design today while Audemars Piguet’s experts developed it into a horological craft suited to the unique case and bracelet construction of the Royal Oak.

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Audemars Piguet is one of the few independent family-owned watch businesses and has been based in Le Brassus, in Switzerland's Vallée de Joux region, at the heart of the fine watchmaking industry, ever since the company was first established in 1875.

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