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Baume & Mercier - Classima Lady

Baume & Mercier Classima Lady

At SIHH 2019, Baume & Mercier presented new ladies watches with a refined dial and available in different sizes, namely 27, 31 or 34mm.

Baume & Mercier has always had a special place in women’s hearts. It all began in 1869 when Louis-Victor Baume gave his daughter Mélina a gold fob watch decorated with floral motifs. This was a very unusual and forward-thinking gift for those times, when women’s watches were rare and did not particularly differ from those designed for men. In the early 20th century, fob watches began to make way for wristwatches, while jewellers began creating watches for women that resembled pieces of jewellery. Baume & Mercier, which has always been at the forefront of trends, brought out smaller wristwatches and more unusual designs, such as the iconic “baignoire” or oval shape.

In the mid-1940s, women’s watches became slimmer, and Baume & Mercier unveiled the Marquise, a timepiece with a slender rectangular case mounted on a cuff bracelet. The Marquise remained one of the watchmaker’s best-sellers until the early 1960s. The Classima collection is inspired by a watch from 1965, which is kept in the brand's archives and represents 189 years of Swiss watchmaking tradition, as well as Baume & Mercier’s heritage of timepieces for women.

At SIHH 2019, Baume & Mercier adds eight steel ladies watches to its Classima Lady line, which is defined by its elegant simplicity. With new dials and sizes, and with quartz and automatic movements, the collection has been designed to offer every woman her ideal timepiece. 27mm and 34mm diameter versions are joining the existing 31mm models.

Classima Lady

Classima Lady models featuring a silver-plated dial and Roman numerals © Baume & Mercier

Each one features the classic hours and minutes functions as well as a date display at 3 o’clock on the dial. Attention to detail in the design gives each timepiece a unique identity. The automatic watches are recognisable with their Roman numerals at 3, 6, 9 and 12 o’clock. They also feature a transparent sapphire case back through which the movement can be admired. These feminine models feature a silver-plated dial and refined circular-grained minute track, while models featuring a mother-of-pearl dial have diamond hour-markers.

Classima Lady

Classima Lady models featuring a mother-of-pearl dial with diamond hour-markers © Baume & Mercier

The diamond-set Classima Lady comes in a 31 mm case, available in a quartz or automatic version, with a radiant dial in white mother-of-pearl enhanced by a diamond-set bezel. The automatic model features an elegant minute track that complements the dial.

Classima Lady

Diamond-set Classima Lady models © Baume & Mercier

All are mounted on a five-row stainless steel bracelet featuring a triple folding clasp with security push-pieces.

The brand

The Baume & Mercier watchmaking Maison has always had powerful emotional and celebratory connotations, while expressing watchmaking excellence in all its creations. Since 1830, it has embodied a family history in which a passion for detail and a quest for excellence convey a firm commitment: to perpetuate its heritage while being an essential partner of memorable moments. For Baume & Mercier, time is far more than just a sequence of seconds,...

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