Timeless and elegant, Baume & Mercier watches have long celebrated the unforgettable moments in life. Offering affordable luxury, the new Classima commemorates the milestone of graduation and the start of one's professional career, as well as the initiation into the world of fine watchmaking.
Classima Men: The first challenge successfully met (Ref. 10218)
Remaining loyal to the Baume & Mercier motto, "Accept only perfection, only manufacture watches of the highest quality," the Classima is the watch for the up-and-coming generation and tomorrow's talents. With its 40 mm diameter polished steel case, it has all the marks of success: it features a refined white dial with an understated line decor for a determinedly timeless look, a large date in twin apertures positioned at 12 o'clock, and a second time-zone in a counter at 6 o'clock.
Housing a high-precision Swiss quartz moment, the Classima upholds the codes of luxury and watchmaking savoir-faire while remaining affordable. With its black alligator strap, Roman numerals and elegant indexes, this ideal watch for young graduates offers incomparable style that is unique yet timeless, classic yet contemporary. In short, it is endlessly captivating.
Baume & Mercier is a privileged partner of colleges around the world
Baume & Mercier supports the latest generation by creating strong emotional ties with the leaders of tomorrow.
Higher education and quality watchmaking have much in common. Baume & Mercier's support for the world's leading colleges and universities began in Switzerland in 2014, with the Zurich Academy of Applied Sciences in Business Administration (HWZ) and the prestigious Lausanne Hotel School (EHL), where a watchmaking class was organized to accompany a conference given by Alain Zimmermann, CEO of Baume & Mercier, on the luxury market and world of watchmaking. In 2015, celebratory events are also planned at the London Business School in partnership with the School’s Student Association, Hong Kong UST (rank #1 MBA in Asia), and the American University in Dubai. Two conferences have been also be chaired by Alain Zimmermann at the most illustrious business school in Italy, Bocconi.
Finally, a Watch Design Contest will be launched in cooperation with the University of Bologna, Europe's oldest university. This cooperation with colleges will continue during 2015 and beyond, with other renowned schools in the United States, Europe, Asia, and the Middle East. As a watchmaker with a humanist approach, Baume & Mercier proudly supports the talented men and women of tomorrow in expressing their potential.
