Bucherer launched yesterday the 16th model in its Bucherer Blue Editions line: the Baume & Mercier Clifton Club Shelby® Cobra Bucherer Blue Editions. The timepiece, a tribute to the legendary Shelby Cobra Daytona coupé racing car, is limited to 100 watches and will be on sale exclusively at all Bucherer boutiques.
A long history ties Baume & Mercier and Bucherer, both companies with strong traditions. Since the 1920s, they have cultivated an excellent relationship and share common values, such as a love of watches, watchmaking and stylish design. The latest addition to the Bucherer Blue Editions fills the two companies with pride. “The result of a relationship based on so much mutual affinity is an elegant sport watch that reflects the universe of both brands and will certainly appeal to customers who like an exclusive watch with a historical background”, explains Alain Zimmermann, CEO of Baume & Mercier. The partnership between Baume & Mercier and sports car manufacturer Shelby has inspired a watch designed to serve as a reminder of the legendary American Shelby Cobra Daytona Coupé. “Mechanical watches and vintage sports cars fascinate people with their combination of aesthetic design, sophisticated technology and tradition. They are an expression of an individual lifestyle”, says Patrick Graf, Director of Watches with Bucherer.
Baume & Mercier’s designers were particularly impressed by the aesthetics and unmatched power of the racing car built during the 1960s. The spokes in the wheels were the inspiration for the rotor inside the movement. Made of titanium, it leans on the car’s lightweight aluminium construction. Design elements, such as the racing car’s typical stripes and Cobra logo, are cleverly integrated into the subdials and second hand. The main dial in blue harmonizes perfectly with the black, carbon-look calfskin strap. It has a blue seam and a blue lining, giving the watch additional character.
The special edition is limited to 100 pieces and watch lovers who secure one of the watches will belong to an exclusive circle. The Baume & Mercier Clifton Club Shelby® Cobra Bucherer Blue Editions will be on sale only at all Bucherer boutiques.
