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Baselworld 2015
Bell & Ross - BR 01 10th Anniversary

Bell & Ross BR 01 10th Anniversary

The “BR 01 10th Anniversary” celebrates Bell & Ross's iconic model launched in 2005.

In 2005, a simple idea gave rise to the BR 01: the plan was to turn an aircraft cockpit into an aviation wristwatch, reliable, functional, accurate and easy to read. To ensure it is practical and easy to read, the numerals, hands and square case use the same principles as aeronautical instruments. A square case, a round dial, and a screw in each of the four corners… more than an original concept, the utilitarian design of this watch revolutionize traditional watchmaking codes.
Since then, Bell & Ross has developed more than 150 models and fifty limited editions of this square watch which has, over time, become a true platform for creative watchmaking (tourbillon, tourbillon-timer, power reserve, skeleton, large date, GMT, chronograph) and innovative design (Flight Instruments, Heritage, Phantom, Skull, B-Rocket).

In 2014, Bell & Ross launched the BR-X1, an extreme version of its iconic watch, robust yet sophisticated, with a high-tech sporty chronograph and its immediately identifiable geometry. Ultra-contemporary, the innovative design of the BR-X1 case, made from grade 5 titanium, really sets it apart, protecting it from any potential impacts thanks to the rubber and ceramic belt which acts as a defensive shield.


This year, Bell & Ross is releasing the "BR 01 10th Anniversary" watch, available in an exclusive limited edition of 500 pieces. Its design is faithful to the original 2005 BR 01, but has been created with today’s most advanced techniques and materials.

The "BR 01 10th Anniversary" is made of high-tech ceramic, generally used by high-tech industries for its reliability and resilience. Bell & Ross has reworked the high-tech ceramic in its Swiss workshops and developed a special manufacturing process that enhances the intrinsic qualities of this material, which is virtually scratch-resistant, pleasant to wear, soft to the touch and thermo-regulated, instantly reaching body temperature when worn. Almost as tough as a diamond, the high-tech ceramic developed by Bell & Ross is incredibly hardwearing, non-deformable, lighter than steel and hypoallergenic. Reminiscent of the antireflective finish used on aircraft instrument panels, the matte black ceramic is perfectly in tune with the aeronautical codes so crucial to the Bell & Ross philosophy.

The creation of a BR 01 in high-tech ceramic meant its designers had to rethink the already complex construction of its case. Resembling the nose of a spacecraft, the "BR 01 10th Anniversary" comprises a steel "box section" housed in a ceramic case, which is designed like a streamlined fuselage. These two parts make a whole and reinforce one another, with the ceramic boosting the case’s resilience.
This sophisticated case has a mechanical movement with automatic winding, which offers tried and tested reliability. The steel caseback sports a satin-finished micro blasted finish and is engraved with the logo: "10th Anniversary".


The simplicity of this commemorative watch conceals the highly sophisticated design which promotes readability: the shape of the hands is similar to those on an altimeter; the typography used for the numerals is identical to that on analogue aviation counters; the embossed dial features, numerals and index are in relief; the hands and index are covered with Superluminovathat contrast with the black of the dial, ensuring they can be easily read both during the day and at night.

The dial features the phrase "10th Anniversary"; the crystal is made from sapphire and features an antireflective treatment; thefour screws evoke the aeronautical origins of the BR 01, using the front-mounting system of onboard instruments featured in aircraft cockpits. They are functional, securing the cover on the case and ensuring the watch is water-resistant to a depth of 100 meters.


The brand

For Bell & Ross, each detail has a specific meaning and function: functionality is key, and minimalism – dispensing with superfluous ornamental details in favour of essential aspects – is vital.

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