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Baselworld 2015
Bell & Ross - BR 03 - Festival Automobile International

Bell & Ross BR 03 - Festival Automobile International

Bell & Ross launches an exclusive watch to celebrate the 30th anniversary of the International Motor Show.

For many years, Bell & Ross has also been working with the auto world for many years thanks to inventive sporting partnerships and the creation of exclusive dashboard clocks for concept cars.

An annual event for auto design professionals and fans, over the last 30 years the International Motor Show has become the event of the year for the biggest names in the auto and design world. From Chamonix to the Place Vendôme, from The Ritz to the Grand Palais, the International Motor Show has chosen sites promoting the values of luxury and prestige. In 2015, the event took place at the heart of the Hôtel National des Invalides – a jewel in French history.

To celebrate this 30th anniversary, Bell & Ross is launching an unique model of the BR 03. Employing the design principles of a dashboard clock, this watch-instrument immediately affirms its utilitarian vocation. Its PVD-coated steel case, the dial and rubber strap are jet black. For its part, the bright red second hand adds a subtle sporty touch.

Bell & Ross - BR 03 - Festival Automobile International

At 6 o’clock, the dial of this 30th anniversary edition features the silhouette of a car – now the emblem of the International Motor Show. Available in a limited edition of only 30 pieces, the “30th anniversary” BR 03 was launched at the inauguration event held on the evening of 27th January 2015. It has been on sale throughout the event, during which Bell & Ross has also ben presenting its latest watch creations.

During the inauguration ceremony, a dozen grand prizes were awarded by a special jury. A member of the Jury, Carlos A. Rosillo, CEO of Bell & Ross, presented the prestigious Palme d’Or.

For more information: www.festivalautomobile.com

The brand

For Bell & Ross, each detail has a specific meaning and function: functionality is key, and minimalism – dispensing with superfluous ornamental details in favour of essential aspects – is vital.

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