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Bell & Ross - BR S Novarosa

Bell & Ross BR S Novarosa

Inspired by the pink hues of Supernovae stars, whose explosion reveals a pink halo, Bell & Ross unveils a new feminine model which comes in three refined versions.

The explosion of a star is a rare and spectacular phenomenon. It can occur when it reaches the latter stage of its life. It starts shining brightly before exploding in a cloud of dust, which typically contains around 100 billion stars.

The name chosen by Bell & Ross for this new family of watches can be unpacked as follows: the prefix “nova”, is taken from supernova, the stars that illuminate the sky with extreme brightness at the end of their life; the suffix “rosa” is a tribute to the most feminine color and recalls the stardust caused by the explosion of a supernova, which often takes on this hue. The brand has chosen this color for the dials of the three watches, which are decorated with a sunray pattern.

The three versions house a quartz movement displaying hours, minutes, seconds and the date, in order to be practical and perfect for everyday wear. The steel case of the Novarosa watches is inspired by the shape of the BR family and by aviation instruments, “a circle within a square”. It belongs to the BR S collection, the smallest available and ideal for women’s wrists. Chic but resilient, these watches are water-resistant to 100 meters. The case is polished and satin-brushed finished, for a sense of refinement and purity. On the set version, 66 diamonds are set on the bezel, with a total weight of 0.99 carat.

BR S Novarosa

The dials are coloured with a luminous pink and adorned with a sunray brushed finish. On the non-set version, the indexes are baton-shaped metal appliques. This pure and contemporary variant is ideal for everyday wear. The two versions with diamonds feature twelve indexes formed by round diamonds set in faceted chatons. These watches radiate luxurious refinement and offer a touch of glamor.

For the first time at Bell & Ross, the Novarosa collection is paired with a Milanese mesh strap, a refined technique of interwoven steel strands. To ensure absolute comfort, they are polished on both sides. It is flexible and adapts to every wrist shape and size. Its metal blends perfectly with the cases, which are made from steel of the same color. A folding buckle firmly secures the watch. The collection is also available on pink alligator or grey calfskin straps.

BR S Novarosa

Visit the dedicated website for the new Novarosa collection by Bell & Ross.

The brand

For Bell & Ross, each detail has a specific meaning and function: functionality is key, and minimalism – dispensing with superfluous ornamental details in favour of essential aspects – is vital.

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