In April this year, Breitling introduced a watch that attracted enormous attention. The Superocean Heritage ’57 Limited Edition was launched during the brand’s first-ever Summit Webcast which, because of the pandemic and lockdowns, was streamed globally.
The Summit audience saw its rainbow-inspired design elements as symbols of hope and optimism, and the overwhelmingly positive feedback led Breitling to launch a second edition, this time with a blue dial, limited to 1000 pieces. Part of the proceeds from the watch are being donated to charities supporting the frontline healthcare workers in some of the most affected countries. Breitling is also donating an additional CHF 1000 to these charities for each of the first 100 Superocean Heritage ’57 Limited Edition II watches sold via www.breitling.com. In total, Breitling will donate CHF 500,000.
Breitling has also announced that one of theSuperocean Heritage ’57 Limited Edition II watches will be auctioned by Charitybuzz, an organization known for its auctions of unique gifts and experiences in support of worthy causes, in June. The winning bidder will be given the unique opportunity to have a digital live chat with Kelly Slater, who is a member of Breitling Surfers Squad and arguably the greatest surfer of all time. The proceeds from the Charitybuzz auction will benefit Direct Relief, a US-based charity.
Breitling has chosen to support several outstanding charities, all of which are active in the global struggle against the COVID-19 pandemic. In France, the donation will go to Fondation de France, in Italy, to the Humanitas hospital group, in Japan, to the National Center for Global Health and Medicine (NCGM), in Spain, to the Ministry of Health, in the UK, to NHS Charities Together, and in the USA, to Direct Relief.
Superocean Heritage ‘57 Limited Edition II
The Superocean Heritage ’57 Limited Edition II is available with either a gold-brown vintage-inspired leather strap with pin or folding buckle or an integrated Ocean Classic stainless-steel bracelet with a butterfly clasp.
For anyone who wants to add even more color, this Limited Edition can be matched to a vibrant Outerknown ECONYL® yarn NATO strap, available separately in one of six color combinations: blue with dark blue stripes and lining, light blue with dark blue stripes and lining, yellow with orange stripes and lining, gray with black stripes and lining, red with black stripes and lining, and green with black stripes and lining.
The Superocean Heritage ’57 Limited Edition II is limited to 1000 pieces. The caseback is engraved with the words “ONE OF 1000”. What a perfect, colorful way to own an incredible watch and to say thank you to the frontline heroes tackling the challenge of the COVID-19 pandemic. The watch is priced at 4850 CHF.
Pre-order your watch HERE
