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Bulgari Bulgari Bulgari

The new Bulgari Bulgari 2018 reinvents itself yet again through an innovative approach involving the use of bronze and interchangeable straps.

As a creative pillar of the Bulgari watch collections for over 40 years, the Bulgari Bulgari line has been continuously reborn through new interpretations for both men and women. In a nod to the original introduced in 1975, neither bears the brand logo on the dial. 

This collection stemmed from a gift idea. The three Bulgari brothers, Nicola, Gianni and Paolo, decided to create a watch as an exclusive present for their 100 best clients. The result was beautiful and successful, entirely overturning existing aesthetic codes. Innovative, adorned with the Bulgari logo engraved on its bezel inspired by the coins struck by the Roman emperors, this widely acclaimed timepiece was soon in great demand.

The watchmaking adventure of the Maison thus began in 1977 with the launch of the first Bulgari Bulgari watches, better known by their initials: BB. This model has made its way through four decades while remaining firmly in the forefront, proving capable of adjusting to the expectations of each era, continuously innovating while preserving its original DNA combining classicism and modernism, audacity and elegance. The new Bulgari Bulgari 2018 is no exception to this intangible rule.

Bulgari Bulgari for men

Bulgari Bulgari is writing a new chapter in its history by playing with metal variations as well as adopting an intensely personalised approach. Classic yet epicurean, fanciful yet refined, it appears this year in three original versions of its 41mm-diameter classic case housing the  self-winding Bulgari Calibre 191 - with indications of the hours, minutes and seconds, date window at 3 o’clock, and 42-hour power reserve - : one in bronze, the other two-tone with a black DLC-coated stainless steel case topped by a bronze bezel; and finally, a total-black DLC-coated stainless steel version.

Bulgari Bulgari

Bulgari Bulgari for men © Bulgari

Alongside the choice of bronze, giving a vintage accent as well as a modern touch due to its recent appearance in watchmaking, this Bulgari Bulgari 2.0 also features other pleasant surprises: a tool-free interchangeable strap system enabling smooth transitions between embossed rubber, alligator leather or leather options. Delivered with a second strap, it comes with a black leather travel pouch, a new men’s accessory comprising two strap compartments.

Bulgari Bulgari

© Bulgari

Bulgari Bulgari for ladies

The feminine version of the Bulgari Bulgari radiates all the timeless elegance of the original models, along with a contemporary twist. Available in an ultra-feminine 23mm-diameter mini-sized model, along with a modern interpretation with a 33mm diameter, the cases house a personalised quartz movement - indication of the hours, minutes and date according to the version - adorned with the Bulgari logo. The cases are slimmer than ever and fitted with a stainless steel or stainless steel & 18kt pink gold bracelet recalling that of the original. This full-fledged piece of jewellery in its own right is both supple and flowing, two of the qualities that contributed to its initial success.

Bulgari Bulgari

Bulgari Bulgari for women © Bulgari

Bulgari Bulgari

Bulgari Bulgari au féminin © Bulgari

The dials come in several refined yet contemporary executions bearing applied or diamond hour-markers, with or without a date window, and in a choice of anthracite, black, brown or mother-of-pearl. These swatch faces are framed by stainless steel, two-tone 18kt pink gold or stainless steel.

Bulgari Bulgari

Bulgari Bulgari au féminin © Bulgari

The brand

Bulgari has its own clear definition of excellence, which involves the perfect balance between design, added-value, quality of its products and its worldwide service. In the case of Bulgari watches, it all started with the Bulgari Bulgari watch that led to the creation of Bulgari Time in Switzerland in 1982.

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