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Baselworld 2015
Bulgari - Bulgari in blue

Bulgari Bulgari in blue

A new deep blue dominates the dials of some of Bulgari’s new models for early 2015.

In celebration of its 40th anniversary this year, the Bvlgari Bvlgari model gets a new blue dial. This may sound anodyne but blue is a notoriously difficult colour to reproduce on a dial and when you are searching to match the same hue of the Bulgari sapphires that have been recent stars at jewellery auctions the task become even more difficult.

“We need around 20 layers of lacquer to reproduce this particular shade of blue,” explains Fabrizio Buonamassa, Head of Design for watches at Bulgari. “It can take up to a week of lacquering to produce the dial and we will initially only offer the colour on the 41mm Bvlgari Bvlgari model and the new 38mm Octo.”

The result has paid off, with the sapphire blue dial capturing the light brilliantly and reflecting it differently from all angles to create ever-changing hues on the dial. The sobriety of the dial only serves to accentuate the effect. “We find the same iconic elements throughout all our collections,” explains Mr Buonamassa, “there is little decoration but the watches remain distinctive. They are the combination of a perfect shape, good proportions and balanced elements.”



Both of these new models are powered by Bulgari’s “Solotempo” movement, which continues the theme of understatement, displaying just the essential information of hours, minutes, seconds and date. They come with a stainless-steel bracelet or matching blue alligator leather strap.

The celebrations of the Bvlgari Bvlgari anniversary continue with two new ladies’ models in a 26mm or 33mm stainless-steel case with a mother-of-pearl dial, brilliant-cut diamond hour markers and a diamond-set bezel. The 33mm model uses a self-winding mechanical movement, while the smaller 26mm is powered by a quartz calibre.

New models are also being introduced in the more recent ladies-only Lvcea collection, in white gold with a diamond-set case and bracelet and in red gold with an alligator strap and new sun-ray finished dials instead of mother-of-pearl. Achieving a simplicity of design was once again a major challenge for Mr Buonamassa in this collection. “Bulgari can be very geometric and we wanted to develop something that is 100% in line with the brand but different. In this respect, we are lucky to have elements such as the Tubogas and snake shapes in the DNA of Bulgari, because they offer a multitude of possibilities.”




The brand

Bulgari has its own clear definition of excellence, which involves the perfect balance between design, added-value, quality of its products and its worldwide service. In the case of Bulgari watches, it all started with the Bulgari Bulgari watch that led to the creation of Bulgari Time in Switzerland in 1982.

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