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Bulgari - Celebrating 100 years of ladies’ watches

Bulgari Celebrating 100 years of ladies’ watches

The brand’s Serpenti and Lvcea collections are built on 100 years of experience in crafting exquisite jewellery watches.

Bulgari’s first-ever ladies’ jewellery watch was launched in 1918 and was a triumph of diamond setting on a platinum case and bracelet. So accomplished was the design that there is not even a hint of the precious metal on which the stones have been set, with the airy case and bracelet design seemingly consisting solely of diamonds. It was a demonstration of mastery of the jewellery art that has endured at the brand over the course of the past century.

Rather than celebrating this milestone with ostentatious parties, Bulgari has rightly chosen to continue to allow its timepieces to do the talking. In the relatively young Lvcea collection (it was launched in 2014) this is done in the form of two new models, one showing off one of the brand’s signature jewellery techniques, the other highlighting its horological expertise.

Celebrating 100 years of ladies’ watches

Serpenti Mysteriosi Pallini © Bulgari

The Lvcea Tubogas features a bracelet whose design dates back to the jewellery of the 1940s. A “tubogas” in Italian is a woven-metal gas pipe inspired by industrial objects and in Bulgari’s watches and jewellery this distinctive design is created by weaving bands of gold or steel (or both in combination) around a steel core. Just like that original platinum jewellery watch, the goal is to completely hide the inner structure and give the bracelet a uniquely supple feel.

Celebrating 100 years of ladies’ watches

Lvcea Tubogas © Bulgari

The Lvcea Skeleton, on the other hand, showcases Bulgari’s BVL 191 skeleton movement, which is produced entirely in-house by the company. Unlike most other skeleton movements, however, which are simply hollowed-out versions of existing calibres, the BVL 191 has been developed from scratch to use the individual letters of the Bulgari name as an integral part of the movement’s design.

Celebrating 100 years of ladies’ watches

Lvcea Skeleton © Bulgari

The Tubogas concept has already been used in the snake-like Serpenti collection. But for the first time this year Bulgari presented a triple-coil bracelet that uses all three colours of gold, harking back to the brand’s tricolour creations of the 1960s. A discreet setting of 38 diamonds on the sides of the case complete its jewellery look. The use of black and white ceramic introduces an entirely new aesthetic to the Serpenti Spiga line. Creating a similar look to the Tubogas bracelet, but without the same technique (because of the way it is produced – either by injection moulding or baking – ceramic cannot be woven around an inner coil), the Serpenti Spiga is available in black or white ceramic with rose-gold accents. A model with an extravagant five-coil black ceramic bracelet with diamond-set rose-gold inserts is the ultimate talking piece for ladies stepping out in a sleeveless evening gown.

Celebrating 100 years of ladies’ watches

Serpenti Spiga © Bulgari

On a more down-to-earth level, the Serpenti “Twist” models offer an alternative for the more fashion-conscious woman. A wide variety of colourful interchangeable leather straps is available with four coils that evoke the famous Tubogas bracelet design. A specially developed smartphone app allows the customer to configure her watch from the numerous combinations possible, the most luxurious featuring an 18-carat rose-gold bracelet made up of four tiny individual gold chains.

Celebrating 100 years of ladies’ watches

Serpenti Twist Your Time © Bulgari

These latest models are just a small selection from the wide range of Bulgari ladies’ watches on offer, which can suit every taste and budget. In the run-up to Christmas, Bulgari undoubtedly has the perfect watch as a gift for any lady.


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Bulgari has its own clear definition of excellence, which involves the perfect balance between design, added-value, quality of its products and its worldwide service. In the case of Bulgari watches, it all started with the Bulgari Bulgari watch that led to the creation of Bulgari Time in Switzerland in 1982.

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