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Bulgari - Colour is the sixth sense

Bulgari Colour is the sixth sense

Exceptional Watches and Jewelry*

Don’t be deceived by appearences. These Bulgari timepieces are mere examples the brand chose to manufacture. In reality, these Octo Roma Naturalia are meant to showcase the extent of Bulgari’s new bespoke timepieces program. The Octo Roma Tourbillon serves as the very exclusive platform of choice to lead that new initiative, based on the belief that a certain clientele will not wear the same watch as anyone else, rooted in the culture of high jewelry where virtually every piece is a one-off, and most of all in a century-old culture of stones, colour and exclusivity.

Colour is the sixth sense

Octo Roma Naturalia Lapis Lazuli © Bulgari

A Sense of Rainbow

At the beginning, there was colour. These just might be the best words to describe Bulgari. They have been consistently using coloured gems and stones of all shapes and sizes, of all origins, in order to achieve a unique visual impression. Opulent, extravagant, bold, Bulgari never shied away from reds, purples, greens, oranges, pinks and all shades of yellow. So it just makes sense that the Octo Roma Naturalia be covered in hard stones like never a skeleton before.

 

A Sense of Watchmaking

The Octo Roma case is home to an in-house calibre comprising a tourbillon with flying cage, in the shape of a skeleton which seems to float mid-air. The Naturalia version of this initial architecture has added a hard-stone plate in between the movement’s bridges, what’s left of them anyway. It adds a full and lustrous background where there is usually just void. And then there are the bridges themselves. They’re adorned with narrow and long plates of matching hard stone. Even the caseband has been designed to accomodate a pair of purpose-cut slabs of mineral. And finally, the bezel and angular Octo lugs are ready for extensive gem-setting.

A Sense of Bespoke

The three first timepieces to be introduced are very different in colour. One is black sandblasted titanium with onyx everywhere. The second is made of platinum set with diamonds and enhanced with plates of lapis lazuli. And the last one features malachite in the middle of a large expanse of pink gold, with a smooth bezel. From there, you can go just where your fancies take you. Mix the hard stones to your heart’s content. Choose whatever metal type you wish. Add gems on the bezel, lugs, buckle, in the shape of baguette-cut stones preferably. But if you choose a platinum or gold case, one thing is for sure: the movement’s bridges and plates will be made of solid gold of matching colour.

A Sense of Feminity

Launched as an experiment, the design of every made-to-measure Octo Roma Naturalia is implemented with the help of an app, available only in Bulgari boutiques. It also allows for the design of a personalized engraving on the caseback. And why stop there? Once the brand’s manufacturing facilities are up to speed, the plan is to extend customization to a variety of items from the Bulgari catalog, with one proviso: those will have to be ladies’ timepieces.

Colour is the sixth sense

Antoine Pin, CEO Bulgari © Bulgari

Antoine Pin, CEO of Bvlgari Watches & Jewelry

Do you think that the customization offer initiated by Bvlgari will grow?

We believe in this concept because it meets the expectations of some of our clients who – due to their watchmaking knowledge and their propensity for making regular timepiece purchases – wish to be able to personalize products while respecting the spirit in which they were designed. So we can indeed foresee an expansion of our offer.

Colour is the sixth sense

Serpenti Spiga © Bulgari

What are the key takeaways from your 2021 brand event focused on high jewelry and jewelry watches?

There are three major elements I would single out. First and foremost, the positive spirit of the event. There was a joie de vivre and a longing to rediscover normality in everyday life, as well as desire for the exceptional. Our partners and guests showed great enthusiasm and an appetite for novelty and for our creations. I also noticed a depth in the discussions, with more interest in explanations regarding the how and why of our products. There was clearly greater demand for meaning. Finally, I appreciated the fact that the combination of our watchmaking and jewelry products is now acknowledged by our clients and regarded as self-evident. I would even say that demand was particularly strong for our models combining jewelry design and horological performance – such as the Serpenti Seddutori Tourbillon or our new Octo Roma Naturalia collection

It seems that Bvlgari is experiencing a spectacular rebound after the crisis the sector went through last year, to what extent?

First of all, it is clear that the watch sector is experiencing a significant rebound after the low point it experienced a year ago. We are among the brands that are benefiting from this rebound and we are very happy about that. However, a major rebound requires a great deal of effort on the part of our industrial teams, who are working twice as hard to meet demand. After the Covid crisis, which required a lot of resilience and commitment on their part, this sudden acceleration in our sales is excellent news, but also a fresh challenge, to which they are responding magnificently.

Colour is the secret

As part of the Magnifica high-jewelry collection, Bulgari has revealed a set of four timepieces, all of which are unique creations. Mostly they seem to have been designed to fracture your iris with an extravagant array of coloured gemstones, enhanced by a diamond background. But in truth, they’re the latest instance of Bulgari’s ability to translate its ultra-highend jewelry into the watch format. Even though only one of these exceptionally crafted jewels is named Baroque, it is the spirit that watched over all of their designs.

Colour is the sixth sense

Magnifica Celestial Sky © Bulgari

To Be Uncovered

The Magnifica is a realm made of dreams, curves, symbols, a lattice-like arrangement of diamonds, rubies, sapphires, emeralds and tourmalines. Two of those belong to a particular branch of high jewelry watchmaking. The Magnifica Ruby Metamorphosis and Magnifica Celestial Sky are both secret watches made of platinum. Most of the time, they make believe the’yre just very elaborate bracelets, adorned with large and magnificent central stones. For the former, it’s a 6.3ct cushion-cut ruby and for the latter, a Sri-Lanka blue sapphire cut in an oval shape and wheighing 6.07ct. But under the lid that holds these stones lies what makes the Magnifica watches what they are: a dial, entirely set with diamonds no less. But no one needs to ever know. No one except the lady wearing them.

Colour is the sixth sense

Magnifica Ruby Methamorphosis © Bulgari

*Article written in collaboration with Brice Lechevalier

As a World Tempus reader, we are delighted to offer you the latest digital version of this GMT XXL magazine that you can download here. Happy reading!

 

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Bulgari has its own clear definition of excellence, which involves the perfect balance between design, added-value, quality of its products and its worldwide service. In the case of Bulgari watches, it all started with the Bulgari Bulgari watch that led to the creation of Bulgari Time in Switzerland in 1982.

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