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Bulgari - Colour Treasures

Bulgari Colour Treasures

Bulgari introduces the rainbow and colour wave high-jewellery serpenti watches.

This year, the Roman jeweler follows the enchantment of the rainbow, letting its good-luck-charm spirit slide its way into countless fresh fields of expression and play with every imaginable combination in the chromatic palette.

The new Rainbow and Colour Wave Serpenti watches embodies the glamour and panache of Italian Extravagance, brought to life in vibrant colour. In a collection that could only come from the Roman Jeweller of Time, Bvlgari dresses up its most iconic design, Serpenti, in brilliant gems. The result? The Maison’s high-jewellery watches are infused with exquisite preciousness, as Bulgari takes up the mantle as the Master of Coloured Gemstones, for which the brand is internationally renowned.

Colour Treasures

Serpenti Viper Red Color Wave © Bulgari

Bulgari has always loved colour, and coloured gemstones in particular, believing them to have a unique power to bring joy. Now, it applies its artistry with coloured gems to high-jewellery watches, reinventing signature styles in a riot of rainbow-coloured gems, and a kaleidoscope of cuts and sizes. The new collection represents the pinnacle of Bulgari watchmaking and jewellery-making expertise, colliding with audacious Bulgari style.

Beyond the multi-coloured creations that capture all of Sir Isaac Newton’s hues, dégradé tone-on-tone models add refinement with a chic approach that feels both modern and timeless.

The Master of Colours

Bulgari is, no doubt, the supreme representative of colour-block jewellery. Colour is in the Maison’s DNA, and one of the most recognisable and iconic features of a Bulgari creation.

The Rainbows and Colour Waves of Bulgari

Each piece in the collection expresses the Bulgari idea of Mai Troppo, or “never too much” reminding us to give in to beauty and enjoy it. Designs and materials are full of character; each is a bold expression of the sublime, told through nature’s most precious treasures.

Colour Treasures

Serpenti Viper Rainbow © Bulgari

Encircling the wrist like the iconic original, three new Serpenti Viper editions reimagine the sinuous and seductive two-row bracelet watch in glorious colour. Serpenti Viper Rainbow is crafted in round-cut diamonds, pink, purple and blue sapphires, intense red rubies, orange spinels, yellow sapphires and green garnets and emeralds. The gems are set in a rose gold Serpenti Viper bracelet that transitions harmoniously across the spectrum, at once extraordinary and artful.

The Serpenti Viper Blue Color Wave embraces a similar effect, rendering a range of brilliant blues in light and dark sapphires and white diamonds set in a white gold bracelet; as does the Serpenti Viper Red Color Wave, which sets light and dark pink sapphires, red rubies and diamonds in a rose gold bracelet. Each of these ombre creations strikes a refined note, toeing the line between youthful whimsy and exquisite luxury.

Colour Treasures

The Serpenti Viper Blue Color Wave © Bulgari

Two shimmering Serpenti Incantati round out the collection. The first, the Serpenti Incantati Rainbow, features a yellow gold 33-millimeter case. Intense green tsavorites, yellow and orange sapphires, mandarin garnets, orange-red spinels, intense rubies, and pink, purple and blue sapphires of various cuts are seamlessly set to graduate into the next to form the body of the snake, which wraps itself around the case. Over 280 brilliant-cut diamonds adorn the supple geometric jewellery bracelet. This precious and refined timepiece testifies to the high degree of technical mastery cultivated by the master artisans in Bulgari's High Jewellery ateliers. The finesse and the quality of the gemsetting, as well as the ways in which the stones are cut and assembled, are truly remarkable.  

Colour Treasures

Serpenti Incantati © Bulgari

The Serpenti Incantati Blue Color Wave features a white gold case set with light to dark blue sapphires and diamonds, and a bracelet set with 282 brilliant-cut diamonds. The snake’s tail flows over the wrist and coils around it with supple grace, testifying to the flexibility and sense of movement characterizing Bulgari jewellery creations.

Colour Treasures

Serpenti Incantati Blue Color Wave © Bulgari

The joy in each of these pieces is palpable. As precious as the stones are, they exude playfulness, fun and that daring touch of Bulgari irreverence. In a true ode to all the colours of the rainbow, the new pieces represent the first chapter in a series of creations, born in the wake of the Colour Treasures theme.

When it comes to jewels, to living, and to pure exuberance, there is no such thing as too much – so you may as well enjoy every sparkling moment. That is the essence of the Bulgari philosophy.


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Bulgari has its own clear definition of excellence, which involves the perfect balance between design, added-value, quality of its products and its worldwide service. In the case of Bulgari watches, it all started with the Bulgari Bulgari watch that led to the creation of Bulgari Time in Switzerland in 1982.

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