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Bulgari - Serpenti and the forbidden fruit

Bulgari Serpenti and the forbidden fruit

Serpenti, the unmistakable signature of Bulgari, coils its way to ever broader creativity as the entire range enters whole new fields of expression, renewing the theme through high jewellery and haute horlogerie, ceramic and five-coil Tubogas interpretations.

Few brands so harmoniously combine jewelry creativity with horological expertise, and none of them adds the aesthetic dimension of Italian design with such mastery and legitimacy as Bulgari. Among the star lines from the brand that has been repeatedly honored at the Grand Prix d’Horlogerie de Genève, the Serpenti collection doubtless best symbolizes the fruit of this magical union between Haute Joaillerie and Haute Horlogerie. The jewelry roots of this collection date back to the iconic stylized snake-shaped bracelet coiled around the wrist of the world’s most famous women. The bracelet has become a watch, sometimes housed in the head of the sleek snake often set with precious stones.

For the first time in 2016, the airy reptilian treasure embraces the case of a round watch with the emergence of the Serpenti Incantati Tourbillon Skeleton, interpreted in white gold winter colors on our cover page, and above in a more tropical shade of pink gold. The most imaginative minds will doubtless perceive an apple in this central shape, adorned with 209 diamonds: which other fruit when it comes to a snake? As far as Guido Terreni, Managing Director of the Bulgari Watch division is concerned, he prefers to evoke the work of art represented by the “entirely skeleton-worked Manufacture tourbillon caliber, whose mainplate and bridges are crafted in pink or white gold, whose flanks are straight-grained and whose rims are all chamfered and systematically polished. These meticulous operations are complemented by surface finishing typical of Haute Horlogerie that yields a spectacular result.” In parallel with this particularly impressive version of this Serpenti model that lives up to its name Incantati (enchanting), four other less imposingly sized and adorned versions are available.

Bulgari Serpenti Incantati Tourbillon Squelette

Serpenti Incantati Tourbillon Skeleton
Case: white gold set with 227 briliant-cut diamonds (2.15cts) and 1 sapphire (approx. 0.15cts) or 18K pink gold set with 209 brilliant-cut diamonds (2.15cts) and 2 rubellites (1.9cts), water-resistant to 30m
Diameter: 41mm

Movement: mechanical hand-wound (Caliber BVL 208, 64-hour power reserve), made of gold, tourbillon, hand-crafted Haute Horlogerie finishing
Functions: hours, minutes
Dial: no dial, clear view of the gold movement with 18K pink gold oscillating weight segment with a red PVD coating ; or 18K white gold with a blue PVD coating
Bracelet: 18K pink or white gold with gold folding clasp set with 28 brilliant-cut diamonds (0.28cts)
Limited Series of 50 in pink gold and 30 in white gold

Unconditional fans of the more urban Serpenti will be reassured to know that the animal symbol is subtly reinvented in a black ceramic version, reflecting the glow of pink gold and the sparkling diamonds on the bezel of the Serpenti Spiga. With this articulated Tubogas-type ceramic bracelet, the bold style of the Rome-based Maison is once again matched by a technical feat, expressed with the brand’s usual elegance and comfort. A whole host of other versions are on offer for women who choose a watch from the Serpenti line. Guido Terreni evokes “an almost personalized range, meeting the varied desires of contemporary and active women. A choice guided by the wish to wear a precious watch epitomizing the Bulgari style, while being discreet, urban, modern and sometimes romantic.” Whoever said it was forbidden to treat oneself or others?

Bulgari Serpenti Spiga

Serpenti Spiga
Case : curved, black or white ceramic, 18K pink gold bezel set with brilliant-cut diamonds ; 18K pink gold crown set with a black or white ceramic cabochon, water-resistant to 30m
Diameter : 35mm
Movement : quartz with Bulgari personalization, adorned with Bulgari logo (B033)
Functions : hours, minutes
Dial : black or white lacquered and polished
Bracelet : single-coil in black or white ceramic punctuated by two 18K pink gold elements

Bulgari Serpenti Tubogas

Serpenti Tubogas
Case: curved, 18K pink gold and steel or steel set with brilliant-cut diamonds ; 18K pink gold crown set with a cabochon-cut pink rubellite ; water-resistant to 30m
Diameter: 35mm
Movement: quartz with Bulgari personalization, adorned with Bulgari logo (B033)
Functions: hours, minutes
Dial: purple lacquered with sunburst guiloché decor
Bracelet: single-coil in steel or 18K pink gold and steel ; water-resistant to 30m



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Bulgari has its own clear definition of excellence, which involves the perfect balance between design, added-value, quality of its products and its worldwide service. In the case of Bulgari watches, it all started with the Bulgari Bulgari watch that led to the creation of Bulgari Time in Switzerland in 1982.

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