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Bulgari - Video. Serpenti - The Experience

Bulgari Video. Serpenti - The Experience

Discover the Serpenti watch and jewellery collections.

The image of the snake has long been found in Bulgari’s creations. The symbol of youth and immortality worn by Cleopatra in ancient Rome appears in many of the brand’s creations. The Serpenti watch collection is based around this theme and combines with another signature Bulgari trait, the Tubogas (“gas pipe”) bracelet up to the High Jewellery Serpenti “secret” watches.


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Bulgari has its own clear definition of excellence, which involves the perfect balance between design, added-value, quality of its products and its worldwide service. In the case of Bulgari watches, it all started with the Bulgari Bulgari watch that led to the creation of Bulgari Time in Switzerland in 1982.

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