For as long as we can remember, Sofia Coppola has stood out as an icon of style, taste and contemporary elegance. As a determined artist whose work transcends trends, she gives sensitive expression to what femininity is today.
While men do sometimes play roles central to the narrative of herfilms (Stephen Dorff in Somewhere or Bill Murray in Lost in Translation), her leading characters are almost exclusively women.
The female perspective is an element particularly relevant to Sofia, a point of view she conveys, time and again, so aptly on screen. With an abundance of talent and a distinctive artistic vision, she knows, better than anyone, how to reinvent the past with a rigorously contemporary touch. Her vision of the 80s and of what it means to be a Panthère woman is the perfect match for this collection, which was born in 1983.
« I’ve always loved Cartier, the archives, the history and the design which is very unique. I am a fan, said Sofia Coppola. When Cartier told me that they wanted to make a film for the relaunch of the Panthère de Cartier watch, I first thought: who is a Panthère woman? What would her environment be?
I love the Panthère watch, so I was happy to make a film which captured the chic and the glamour of what it says to me.
The Panthère watch is unique because it is a piece of jewelry that you can wear in the day as a glamour look as well as in the evening. When the Panthère watch came out in 1983, there were so many
great movies, and I love the stars of that time. I remember the glamourous kind of women who wore a Panthère watch. It was just a stylish time to remember and to propose a modern interpretation of it.
The Panthère woman is elegant, sophisticated, chic and glamourous,
still sexy and fun. I think she is a European woman who travels, so we
set the story in that way. We just shot a couple of days in LA, in some
great locations as Union Station downtown, the Georgio’s night club,
a hotel in Hollywood and the “Fox Residence ».
