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Cartier - The new Baignoire watches

Cartier The new Baignoire watches

In 2019, Cartier revisit its iconic model and plays the eccentricity card with brand new designs.

The story of the Baignoire watch began in 1912, when Louis Cartier took the traditional round watch shape and stretched it out. His stylistic research culminated in two straight parallel lines closed by two curves, which formed the shape of a bathtub (“baignoire” in French) – hence its name. Its aesthetics would continue to evolve until eventually adopting its familiar slightly curved oval shape in the late 1950s with a dial stamped with Roman or Arabic numerals and bordered by gold gadroons. This constituted the first stage of a creative act.

The new Baignoire watches

Baignoire watch small model in yellow gold © Cartier

Entirely reworked by Cartier’s design studio, today the Baignoire watch asserts its own eternal essence. Its exacting finishes strike a balance between pure design and sophisticated lines, paying homage to the cult 1958 model. Its design remains unchanged, yet the piece itself has evolved to offer : a narrower bracelet, redesigned Roman numerals on a silvered sand-blasted background, a case back seamlessly integrated into the case, water-resistance up to 30m and a full conformance with modern quality standards.

The new Baignoire watches

Baignoire watch small model in white gold set with diamonds © Cartier

The Baignoire watch continues this aesthetic heritage by revealing a more dazzling presence than ever before. On the white-gold version, the staggered diamond setting continues along the width of the gadroons to reach the case back. Although invisible, it represents the greatest refinement.

The new Baignoire watches

Baignoire Allongée watch medium model in pink gold © Cartier

The birth of the Baignoire Allongée watch

The 1960s marked a second highlight in the history of the Baignoire watch. Swaying to the beat of “Swinging London”, the Baignoire Allongée saw the light of day in the workshops of Cartier London. The Baignoire Allongée was an oversized watch that stretched along women’s wrists, combining excessive chic with supreme simplicity. This definitive watch exudes style and character while hugging the forms of the wrist.

The new Baignoire watches

Baignoire Allongée watch extra-large model in pink gold featuring a dial set with diamonds © Cartier

The Baignoire Allongée watch marks a third chapter in this incredible story, like a fixation to bring forth new desires, such as the yearning to give its exuberant elegance texture and relief. Daring design creates an extravagant bezel as sculpted gold is worked into studs that adopt the shape of the clou de Paris in Cartier's jewellery repertoire.

The new Baignoire watches

Baignoire Allongée watch medium model in pink gold set with diamonds and extra-large model in white gold set with diamonds © Cartier

The brand

Characterised by audacity and inventiveness, Cartier’s watchmaking history reflects a unique state of mind: “jeweller of kings and king of jewellers”. Its renown is bound up in the tradition of excellence to which it is heir. Cartier was a forerunner in the use of platinum in jewellery and one of the pioneers of watchmaking.

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