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Chanel - Extreme Chanel

Chanel Extreme Chanel

The brand celebrates the 20th anniversary of the collection with the J12∙20, produced in 2020 pieces.

The date is easy to remember, since the D12 was born in 2000 (like GMT !). Its design is already iconic with its ceramic case and bracelet, as well as its quintessential, timeless and unisex black or white colors. The mental arithmetic is also quickly done, meaning the collection is celebrating its 20th anniversary this year and Chanel is marking the event with a new model named J12∙20 issued in a 2,020-piece limited edition : symbolic numbers giving a tip of the hat to this milestone. There is more to come however, as the J12∙20 tells the story of the entire Chanel world through 20 (naturally) rhodium-plated motifs sprinkled across the dial and bezel of the watch. These include a N°5 perfume bottle, a tweed jacket, a camellia, a portrait of Mademoiselle Coco wearing her famous bell-shaped cloche hat, a bag, a shoe, a lion’s head, diamonds, pearls, a thimble, scissors, and even a Première watch. The 12 brilliant-cut diamonds do not serve as hour-markers, but are instead scattered amongst these modern-day hieroglyphics. Only six numerals, arranged in a diagonal line running from bottom-left to top-right, have resisted the graphic and symbolic invasion. They stand out against a pristine background, offering a visual “breather”.

Extreme Chanel

J12∙20 © Chanel

Technical specifications:
Model: J12∙20
Case: highly resistant white ceramic and steel, sapphire crystal caseback ; water-resistant to 200m
Dimensions: 38 mm
Movement: self-winding Manufacture Caliber 12.1, COSC-certified, 70-hour power reserve
Dial: white lacquer, rhodium-plated Chanel motifs, 12 brilliant-cut diamonds
Functions: hours, minutes, seconds
Strap: white ceramic, steel triple folding clasp
Limited Edition: 2,020


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Through her life, Gabrielle Chanel embodied strength, character and a fierce desire for independence. Maison CHANEL, avant-garde and constantly innovative, has come down through the decades to become an unmistakable symbol of distinction, elegance and refinement.

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