Since 1988, Chopard has been the historic partner and official timekeeper of the Mille Miglia, the legendary classic car event first instigated 90 years ago. From May 18th to 21st 2017, the Mille Miglia saw 440 teams competing over a distance of one thousand miles (around 1,600km) on a historic route that runs from Brescia via Padova to Rome and back via Tuscany. This competitive event is only open to cars of the type that took part in the great race between the years 1927 and 1957. Loyal to this tradition that began in 1988, Karl-Friedrich Scheufele, Chopard co-president and a passionate driver, participated alongside the French pilot Romain Dumas. They drove the Porsche 550A Spyder RS, a loan from the Porsche Museum. For the very first time, Chopard took no fewer than four cars to the start line and formed a 18-car Chopard Sponsor team along with the famous scuderia Zagato lead by his owner Andrea Zagato, long lasting friend of Chopard. The Chopard sponsor team was awarded the third prize out of 14 participating teams. Last but not the least, Swiss fashion journalist and blogger Marie Charlotte Vananty chose to join the Chopard sponsor team with her soulmate Claudio Roddaro, driver and Porsche car collector. They drove as well a Porsche 550 Spyder from 1957.
The very special edition of the Mille Miglia was a great occasion for Chopard to launch three different watch models: Mille Miglia 2017 Race Edition, Mille Miglia Classic XL 90th Anniversary Limited Edition and Mille Miglia Classic Chronograph.
