Corum Bubble Booba
Corum teams up with French-Senegalese rapper and entrepreneur Booba to whom the brand gave carte blanche to reinterpret and create his own models and create an exclusive edition.
Booba and Corum are presenting not one, not two, but three Bubblesque models in several different versions. The dial of the first model features the cover of the rapper’s eighth album, Nero Nemesis, released in 2015.
For the other two models, Corum chose to call on the talent and creativity of the students of the La Chaux-de-Fonds School of Applied Arts (EAA). A writing in perfect harmony with the rapper, resulting of a collaboration between Booba, the EAA and Polish designer Kamil Borowski, is featured on the first of these models. The second model shows a skull under the word “Kopp”, the rapper’s nickname.
Symbols of their time, Booba and the Bubble have constantly moved forward and dared to assert their creative differences. By uniting an audience from seemingly different generations, origins and backgrounds, they have become standard-bearers for a new vision of the future by taking possession of it.
Corum takes aesthetic daring to the heights of technical perfection. Through a number of collections, drawing on the fundamentals of traditional watchmaking, the manufacture continues to pursue its path free from the influence of passing trends.Find out more >
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