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Corum - La Grande Vie

Corum La Grande Vie

Corum presents an entirely new collection: La Grande Vie.

La Grande Vie is a creative exercise in which Corum rarely participates: the mastery of the classic and timeless codes of traditional watchmaking..

The new collection “La Grande Vie” by Corum is the exception that proves the rule as far as the brand's unbridled creativity is concerned. “We wanted to have a collection with an elegant, classic design. It complements our most daring pieces ”, explains Jérôme Biard, CEO of Corum.

La Grande Vie

La Grande Vie © Corum

To launch the collection, three pieces are already available. They join Corum’s “Heritage” collection and all share a 42 mm titanium case that houses a Swiss Made automatic calibre (SW300), visible through a sapphire crystal case back.

The dials have elongated baton hour markers that Corum wanted to have longer and thinner than average in order to accentuate the sun ray effect on the dial of La Grande Vie. The hour marker at 12 o'clock is replaced by an oversized key, the emblem of the house, that is intended to make a statement. Indeed, in the absence of any mention of "Corum" on the dial, it is the only way for fans to identify the brand behind La Grande Vie.

La Grande Vie

La Grande Vie © Corum

The brand

Corum takes aesthetic daring to the heights of technical perfection. Through a number of collections, drawing on the fundamentals of traditional watchmaking, the manufacture continues to pursue its path free from the influence of passing trends.

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