Press release
Swiss watch manufacturer Corum is making an eagerly awaited appearance in Brazil in June, bringing with it the high quality and design of its famous watches that are worn by international celebrities and high-end watchmaking lovers from all over the world.
In partnership with Grifith Jeweller, Corum organized an event in the renowned and luxurious Cidade Jardim shopping mall, during which guests and journalists enjoyed an opportunity to discover the brand's entire collection. The guests then had the privilege of meeting Loick Peyron and spending exclusive moments with the Corum family.
Antonio Calce, Corum CEO and Partner said “Latin America is an important market for the watchmaking industry and for the development of our Brand. Thanks to our partnership with Grifith Jeweller, we will strengthen our presence in the Brazilian market. Today Brazil not only plays an important role in the South American market, but also acts as a catalyst in the rest of the world, which means it is essential to develop visibility on this market. This is the beginning of a trustworthy longterm partnership.”
To mark its new deployment and to commemorate its re-launch on the Brazilian market, Corum presented a timepiece that will definitely please brand aficionados: Limited Edition Admiral's Cup Seafender 48 Tides Iate Clube de Santos.
“It's a tribute to the 65th anniversary of the Iate Clube de Santos, one of the most important nautical institutions in Brazil, and to this end Corum chose one of its most emblematic models, the Admiral's Cup 48 Tides”, explains Cedric Doffey, Director for Corum Latin America.
Launched for the first time in 1993, the Admiral's Cup 48 Tides is considered a huge innovation in the watchmaking industry and is still a benchmark in the world of high-end timepieces. More than just a watch, the Admiral's Cup 48 Tides is an essential navigation instrument. It provides important nautical information such as the strength of the tide, an estimation of the water levels, the strength of the currents and the time of the tide. It is equipped with Caliber CO277 providing a 42-hour power reserve along with Corum's exclusive tides module, certified by the Hydrographic and Oceanographic Service of French National Marina and ensuring full indications of the height of successive tides. The model is presented in two versions: a sporty titanium edition water-resistant to 300 meters, and a more urban model in 5N 18K red gold which is water-resistant to 50 meters.
The Limited Edition consists of 65 pieces and comes in two different models: one in titanium which features blue and yellow details – in reference to the colors of the Iate Clube de Santos – and the second in pink gold.
ADMIRAL'S CUP SEAFENDER 48 TIDES IATE CLUBE DE SANTOS
277.9 31 .06/0 231 AN92
Titanium
Limited edition: 65
MOVEMENT
Movement number: CO 277
Winding system: Automatic
Functions: Minute • Hour • Second • Moonphase & tides coefficient • Timing of the next two high and low tides • Current strength & tidal process indicator
Power reserve: 42 hours
Frequency: 4 Hz, 28'800 vph
Dimension: 11 1/2'''
Rubies: 21
Movement finishes: Yellow coloured rotor with CORUM dedicated decoration
CASE
Shape: Dodecagonal
Dimension: 48 mm
Thickness: 17.35 mm
Case material: Titanium grade 5
Bezel material: Vulcanized rubber
Crown material: Titanium grade 5 • Engraved CORUM key
Crown protector material: Vulcanized rubber
Crystal: Sapphire crystal with antireflective treatment
Back type: Open back cover in titanium grade 5 and glare proof sapphire crystal, logo IATE CLUBE DE SANTOS transferred on the sapphire glass
Water resistance: 30 ATM, 300 m
DIAL
Colours: Black
Material: Brass
Distinctive features: Hourly nautical pennants transferred on the flange • Minute-circle indexes transferred on the flange • Inscribed "Admiral's Cup" transferred on the dial • Applied rhodium-coated minute indexes with white superluminova • Applied rhodium-coated hour indexes • CORUM logo applied on the dial, CLUBE DE SANTOS logo transferred on the dial
HANDS
Hour and minute: Dauphine-variant • Rhodiumcoated • Faceted • Skeleton • White superluminova
Second: Baton with CORUM key • Rhodiumcoated
Counters: Dauphine • Rhodium-coated • Faceted
BRACELET
Material: Vulcanized rubber
Colours: Black
Interhorn/Buckle: 24/24 mm
Buckle type: Tongue buckle
Buckle material: Titanium grade 5
Buckle distinctive features: Engraved CORUM logo
ADMIRAL'S CUP SEAFENDER 48 TIDES IATE CLUBE DE SANTOS
277.9 31 .91/0 371 AN93
Pink gold
Limited edition: 65
MOVEMENT
Movement number: CO 277
Winding system: Automatic
Functions: Minute • Hour • Second • Moonphase & tides coefficient • Timing of the next two high and low tides • Current strength & tidal process indicator
Power reserve: 42 hours
Frequency: 4 Hz, 28'800 vph
Dimension: 11 1/2'''
Rubies: 21
Movement finishes: Rotor with CORUM dedicated decoration
Buckle distinctive features: Engraved CORUM logo
CASE
Shape: Dodecagonal
Dimension: 48 mm
Thickness: 17.15 mm
Case material: 5N 18kt red gold
Bezel material: Vulcanized rubber
Crown material: 5N 18kt red gold • Engraved CORUM key
Crown protector material: Vulcanized rubber
Crystal: Sapphire crystal with antireflective treatment
Back type: Back cover in titanium grade 5 and 5N 18kt red gold
Back finishes: Engraved IATE CLUBE DE SANTOS and flag in 18kt 5N red gold
Water-resistance: 50 meters / 5 ATM
Colours: Black
Material: Brass
Distinctive features: Hourly nautical pennants transferred on the flange • Minute-circle indexes transferred on the flange • Inscribed "Admiral's Cup" transferred on the dial • Applied 5N red gold-coated minute indexes with white superluminova •IATE CLUBE DE SANTOS logo transferred on the dial •5N red gold-coated CORUM logo applied on the dial
HANDS
Hour and minute: Dauphine-variant • Faceted • 5N red gold-coated • Skeleton • White superluminova
Second: Baton with CORUM key • 5N red goldcoated
Counters: Dauphine • Faceted • 5N red goldcoated
BRACELET
Material: Vulcanized rubber
Colours: Black
Interhorn/Buckle: 24/24 mm
Buckle type: Tongue buckle
Buckle material: 5N 18kt red gold
Buckle distinctive features: Engraved CORUM logo
