Doxa Into the Blue with Doxa
For the first time, Doxa’s iconic SUB 300 comes to us in a limited edition of 300 pieces with a forged carbon case, in honour of the brand’s renewed partnership with Aqua Lung.
Doxa first made a name for itself in the ‘60s by launching the very first SUB 300, a diver’s watch that bridged the gap between professional divers and the general public. The SUB 300 could be worn just as well in a casual setting, with no prior requirement for one to be submerged underwater—and yet, the SUB 300 bore all the features needed for a professional dive watch, all at a reasonable price point. Ever since, Doxa has been a household name for diving watches. Now officially renewing a partnership with Aqua Lung, inventors of modern scuba diving, Doxa celebrates with a SUB 300 forged in carbon, the DOXA SUB 300 Carbon Aqua Lung US Divers.
DOXA SUB 300 Carbon Aqua Lung US Divers © Doxa
Back in 1967 when Doxa launched the first SUB 300, the watch brought forth two distinct innovations for diving watches: a patented rotating bezel that helped divers monitor decompression dive times and sported a bright orange dial for enhanced legibility underwater. These two features have remained constants in Doxa dive watches ever since—features that not only made the SUB 300 the perfect (affordable) watch for divers, but also attracted the attention of one Jacques-Yves Cousteau, co-inventor of the Aqua Lung underwater breathing system. Cousteau decided to exclusively distribute the SUB 300 through his American company, US Divers—marking a special chapter in their shared history where a small batch of SUB 300 models had the Aqua Lung logo in black and yellow, nicknamed “Black Lung”. Only a few of these made it to market, since the logo wasn’t as legible as was needed—making these pieces incredibly rare and coveted amongst collectors.
© Joy Corthésy / WorldTempus
In honour of the partnership first struck in the ‘60s and renewed in 2020, the DOXA SUB 300 Carbon Aqua Lung US Divers comes in a 42.5mm forged carbon case and dial, forming a camouflage pattern with shades of black and charcoal grey, resulting in an edgier and more contemporary look for a classic diver’s watch. White luminescent Super-LumiNova® generously coats the indices, which pop against the forged carbon dial and bezel. To add to the contrast, the depth indicators in feet on the outer bezel are bright yellow. You can also find the bright yellow SuperLumiNova® coating on the large minute hand—the same yellow as the Aqua Lung logo located at 7 o’clock. Limited to 300 pieces, this model houses a self-winding mechanical movement that is COSC certified, all for under CHF 5,000—a stunning price for a reliable diving watch with limited availability.
© Joy Corthésy / WorldTempus
DOXA was founded in 1889 by an independent Swiss entrepreneur, Georges Ducommun. Located in Le Locle (NE), in the heart of the birthplace of Swiss watchmaking, the brand has always offered technical watches with thoughtful pricing. Established in its first years (1905), creative (8-day calibre dedicated to automotive), DOXA also distinguished themselves from the competition with their designs (the Grafic watch, 1957).Find out more >
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