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WorldTempus Newsletter
Editorial - A star-studded centenary

Editorial A star-studded centenary

A watch icon with a bizarre name, IWC in Canada, and the final days of our Big Summer Competition.

What do Gary Cooper, Andy Warhol, Catherine Deneuve and Emmanuel Macron have in common? Yes, they have all worn the same watch. The Tank de Cartier, a horological icon, celebrates its one-hundredth anniversary this year. Back in 1926, it was spotted in a Rudolph Valentino film, well before the concept of product placement, and since that time this timeless watch has been photographed on the wrists of countless celebrities, including that of the recently elected President of France. Today, we take a look back at the history of a watch named after an engine of war, in preparation for a rundown of the latest 2017 models. The Zenith Defy Lab, which was unveiled this week, is characterised by its innovative technology – a feature of our time – rather than the style that has defined the appeal and secured the longevity of the Tank. But will it be as successful? We certainly hope so.

Anniversaries and the cinema also feature in Roberta Naas’s article on IWC, which you can read tomorrow. The Schaffhausen company has recently enjoyed an enhanced media profile in Canada – which this year celebrates the 150th anniversary of its foundation – due to the opening of a new boutique, a special edition of the Portugieser, and its involvement in the Toronto International Film Festival.

Today, in an interview with Paul O’Neil, Chopard co-president Karl-Friedrich Scheufele gives a comprehensive overview of all matters connected with his brand, from precision certification and manufacture movements to the company’s partnership with Porsche Motorsport. And, while we’re on the subject of cars, another major luxury brand based in Geneva is due to make an important announcement on Thursday, which will be reported by our editor-in-chief. We can’t say any more today, so stay tuned to WorldTempus!

Throughout the summer, our big competition has been your faithful companion, giving you the opportunity to win some fabulous prizes. But autumn is on its way, and our contest is entering its final days. You still have four days – up to midnight (Geneva time) on 21 September – to submit your answers to the questions we have published every day since 21 June. You can find them here. Hurry, there’s no time to lose. And good luck!

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Characterised by audacity and inventiveness, Cartier’s watchmaking history reflects a unique state of mind: “jeweller of kings and king of jewellers”. Its renown is bound up in the tradition of...

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Maison Chopard epitomises the alliance between watchmaking and jewellery. It has always known how to meet the expectations of its day, relying on four essential values: expertise, tradition,...

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With a clear emphasis on technology and development, IWC Schaffhausen has been manufacturing timepieces of lasting value since 1868. Its philosophy, based on a passion for watchmaking, aims to...

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