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Editorial - Celebrating 25 years of the Maurice Lacroix Masterpiece Collection

Editorial Celebrating 25 years of the Maurice Lacroix Masterpiece Collection

A quarter of a century of playful interpretations of time, the Dubai Watch Week decoded, interviewing two Patric(k)s, the new GMT Lady and breakfast at Tiffany’s.

The Dubai Watch Week once again set the standards by which other watchmaking events are measured. Ahmed Seddiqi & Sons brought together leading brands, industry experts and craftsmen for a week of talking watches, looking at watches and – for a lucky few – even trying to assemble, engrave and paint watches. A number of panels tackled the burning issues of the moment, while creative hubs offered visitors a chance to delve deeper into the histories of watch brands as well as discover some new models. Watch aficionados could see examples of the art of fine watchmaking in two dedicated pavilions, while the curious could discover the importance of timekeeping throughout history thanks to virtual reality experiences organised by the Fondation de le Haute Horlogerie. Read my two-part write-up from the event, split into the educational side and the new watches side, this week on WorldTempus.

We start the week with a celebration of 25 years of the Maurice Lacroix Masterpiece collection. Olivier Müller looks at the unique models that grace the upper echelons of the Maurice Lacroix collection and play with our perceptions of time, where seconds are mysterious and wheels are square.

By pure coincidence we have two interviews this week with watch brand CEOs with the same first names: Patric Zingg has been in charge of Graham since last year and explains his priorities for the brand; Patrick Pruniaux, who joined Ulysse Nardin just a few months ago, spoke to Roberta Naas about the transition from technology company Apple to the traditional watchmaking brand.

Breakfast at Tiffany’s is now a real possibility rather than just a work of fiction, as Roberta Naas explains on Wednesday after her visit to the new café in Tiffany & Co.’s flagship store at 727 Fifth Avenue in Manhattan. Rather than stare through the windows with your coffee and croissant in hand, as Holly Golightly did in the movie, you can now take your breakfast inside the store itself.

For those who are unable to pop over to New York for their Christmas shopping, the 2017 issue of GMT Lady offers a great overview of the latest jewellery and ladies’ timepieces. You can download a PDF version in French and English from the WorldTempus shop and browse through the magazine from the comfort of your own home.

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Based in La Chaux-de-Fonds in Switzerland, Graham preserves the legacy of London clockmaker George Graham, developing modern timepieces that combine sophisticated techniques with an atypical design.

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Based in the Jura region of Switzerland, Maurice Lacroix has been producing fine Swiss timepieces for over 40 years and has developed 14 in-house movements over the past ten years.

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Known for its prowess in the world of jewellery, Tiffany has been a leading name in watchmaking throughout its history.

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Combining cutting-edge technology with a unique heritage from marine chronometry is what sets Ulysse Nardin apart from other brands.

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