On 3 November, in New York, Frederique Constant and Gwyneth Paltrow joined together for an exclusive event to launch the brand’s new Horological Smartwatch Collection, including a new version for Ladies under the theme “Move More for Charity”.
Smaller and more sophisticated than the first Horological Smartwatch, this watch displays smartwatch functions by hands and vibration. Main features are activity, sleep, call and message notifications.
In early 2016 Frederique Constant partnered with Gwyneth Paltrow as its new Global Charity Brand Ambassador. As part of the campaign, Gwyneth chose to align with charity organization, DonorsChoose.org, involved in supporting education for children.
This Wednesday, Frederique Constant and Gwyneth Paltrow invited young students from the DonorsChoose.org program to attend a private fitness class hosted by the actress along with celebrity fitness trainer, Tracy Anderson. The class was a high energy moment where Aletta Stas-Bax and Gwyneth Paltrow encouraged guests to join with them in the “1’000 Steps Challenge”. The challenge implied completing 1,000 steps under 10 minutes for a special donation to be made to the DonorsChoose.org organization. During the challenge, Gwyneth wore the new Frederique Constant Horological Smartwatch for Ladies connected to a large video screen to display the watch’s key functions and the actress’s real time fitness activity details.
The set objective was achieved and as a result Frederique Constant was honored to contribute a donation of $50,000 to the DonorsChoose.org organization, specifically towards their movement and sports programs throughout public schools.
"We are very happy to support DonorsChoose.org" said Peter Stas, CEO of Frederique Constant. "Children are our future and we want to give them a chance to develop themselves to their maximum potential. Investment in education is essential for humanity’s future and fitness is key to a healthy overall lifestyle."
Following the exclusive class, an evening cocktail was organized to welcome over 150 guests.
