Baselworld 2014

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Baselworld 2014  - Glashütte Original
Baselworld 2014 - visited by approximately 150,000 people - was a very successful event for Glashütte Original, as the firm’s new products and its current collection attracted a great deal of interest.

Glashütte Original’s booth, some 100m2 larger than the previous year’s and distributed over three floors, was situated close to other prestige and luxury brands of the Swatch Group, in Hall 1.0. A holographic presentation and a so-called “Wondertable” drew numerous interested visitors, who made use of a large magnifying glass to take a close-up look at filigreed components, extremely delicate dials and a selection of subassemblies and complex movements.

Retailers, trade journalists and customers were particularly impressed by Glashütte Original’s new, fully integrated chronograph movement, the Calibre 37. This solid, substantially built movement is available in the elegant Senator Chronograph Panorama Date as well as in the more casual and sporty Seventies Chronograph Panorama Date.

To illustrate how this innovative chronograph works, the firm presented a a hologram that appeared to float in the air within a display case at the booth. The other new products from the Saxon manufactory, such as the PanoMaticInverse and the Senator Manual Winding Skeletonized Edition, were also very well received at product presentations and in discussions with experts in the field. The delivery of the new models presented in Basel is scheduled for late summer 2014.

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Glashütte Original