Launch of new chronograph begins

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Launch of new chronograph begins - Glashütte Original
Series of events and interactive campaign accompany international roll-out.

At this year’s Baselworld fair Glashütte Original unveiled its newly developed integrated chronograph. Now the launch of the new Calibre 37 has begun, with the debut of two new models at once: the elegant Senator Chronograph Panorama Date and the sporty Seventies Chronograph Panorama Date. Both models will be available first in the Saxon manufactory’s own boutiques and later through the watchmaker’s dealers.

 

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The new chronograph was developed to meet the manufactory’s most demanding standards of functionality and suitability for everyday use. Its fully integrated and compact construction makes it a reliable, precise and aesthetically satisfying companion. Its ease of use as well as perfectly tuned technical solutions guarantee simplicity of handling and an excellent rate precision. The new movement is a persuasive piece of work, its distinctive attributes designed and integrated to form a unique synthesis.

 

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The manufactory-made 4Hz automatic movement Calibre 37 assures maximum functionality through its efficient and reduced method of construction. An example is the switch lever; in the new chronograph, in contrast to previous designs, it is comprised of only one part. The new movement thus guarantees the highest possible switching security, with room for error and susceptibility to interference effectively reduced to near zero. The chronograph’s reliability is enhanced by the space-saving coupling clutch, which operates by means of an oscillating pinion. It was designed to travel the same short path when both engaging and disengaging the clutch. The movement offers a power reserve of 70 hours.

Road show and short story contest

The roll-out is to be accompanied by a series of events beginning in the Glashütte Original Boutique in Dresden. There this exceptional chronograph will be presented to friends of the brand with the assistance of an interactive exhibition. From October 11 – 21 the exhibition will be open to visitors to the QF Passage near the Church of our Lady in Dresden. Moving on from the Saxon state capital the road show will stop in a number of other cities, including Stuttgart, Kaufhaus Breuninger (November 3 – 28, 2014), New York, New Museum (November 13, 2014), Chicago, Tourbillon Store (November 17 – 24, 2014).


Anyone unable to attend a live presentation can learn about the new chronograph in the context of an interactive online campaign. An innovative initiative headlined „Our Chronograph – Your Story. The Art of the Chronograph in Short Stories“ invites fans of watch technology and connoisseurs of the art of German watchmaking to write and submit a short story on one of five themes involving the new chronograph.

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