More than 130 guests, among them numerous business partners, customers, journalists and friends of the brand, accepted the invitation to the Carhotel Stuttgart and celebrated the market launch of the new watch models with the innovative Calibre 37 chronograph movement.
The automatic Calibre 37, which was developed from the ground up and made in the firm’s own manufactory debuts in two models at the same time: the Senator Chronograph Panorama Date and the sporty Seventies Chronograph Panorama Date.
After the initial presentation in spring 2014 at Baselworld now the new watches make their initial appearances in the firm’s own boutiques around the world, to be followed by their step-bystep presentation in the stores of authorised dealers. Thus the guests in Dresden were among the first to experience the new chronographs “live”.
Germany’s brand manager Lothar Schlichting and Glashütte Original’s Vice President Sales Dieter Pachner opened the show with a word of welcome and an invitation to explore the new chronographs in all their facets and technical particulars.
One attraction proved especially popular with the guests: a slot-car racetrack featured a track in the form of the typical Glashütte Original “Double-G logo”. As the model cars raced around the track, the individual times, along with that of the evening’s fastest driver, were stopped, precisely and reliably, using the new chronographs.
Further stops on the roadshow
The Dresden event on 10 October 2014 and subsequent exhibition in the QF quarter at the Frauenkirche in Dresden (11-21 October 2014) is the first stop on a worldwide roadshow featuring the new chronographs with the Calibre 37 movement. Additional stops have already been confirmed and will be followed by others.
Next up:
Stuttgart, Breuninger Flag-Ship Store: 3-28 November 2014
New York, New Museum: 13 November 2014
Chicago, Tourbillon Store: 17-24 November 2014
