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Hublot - Classic Fusion Wild Customs

Hublot Classic Fusion Wild Customs

Born from a collaboration between Hublot, Wild Customs and Laurent Picciotto, this timepiece embodies chutzpah and innovation. It is available in aged titanium or bronze versions, both limited editions of 100 pieces.

As the world's first Hublot boutique opened at 271, Rue Saint-Honoré in Paris, the City of Light was awakening to the sound of Wild Customs electric guitars – instruments conceived at the place where the boldest expressions of craftsmanship, jewellery making and industrial design come together. Passionate collector and lover of fine watches and electric guitars, Laurent Picciotto - founder of Chronopassion and boutique Hublot Paris Saint-Honoré, as well as owner of Wild Customs - is the point of fusion of these two worlds. His pioneering spirit awakened an affinity with Hublot from the moment the Big Bang was conceived, and also propelled him into the Wild Customs adventure, where his goal is to revolutionise the electric guitar industry.

Classic Fusion Wild Customs

Ricardo Guadalupe (CEO of Hublot) and Laurent Picciotto avec la Classic Fusion Wild Customs au poignet © Hublot

So Hublot, Wild Customs and Laurent Picciotto have created together the Classic Fusion Wild Customs, a watch that uses iconography to tell the story of rock'n'roll and symbolises the revolution the independent guitar maker is about to unleash on the music world with the Gyrock – an innovative mechanism designed by Laurent Picciotto. This wild, rock'n'roll spirit inspires them to innovate ever further by designing brand new materials and revolutionary mechanisms. Hublot has obtained several patents for its products: scratch-resistant Magic Gold, coloured ceramics and sapphire crystals and its Unico, Meca-10 and Tourbillon manufacture movements. Wild Customs will unveil in Nashville this July the Gyrock, its patented mechanism designed to revolutionise the use of pickups on an electric guitar.

Classic Fusion Wild Customs

© Stéphane de Bourgies

Classic Fusion Wild Customs

The body of the 45-mm case of the Classic Fusion Wild Customs is cut from blackened bronze or aged titanium in tribute to the "relic" technique employed by luthiers. Classic emblems of rock music, stylised skulls are engraved on the bezel and alternate with an Art Deco pattern that adorns the watch from case to dial. This watch is an homage to the avant-garde spirit and the industrialisation of the early twentieth century, inspired by the Empire State Building and its magnificent hall.

Classic Fusion Wild Customs

Classic Fusion Wild Customs, aged titanium version © Hublot

Exuding the energy of rock music, the lightning seconds hand in surf green celebrates the pioneering spirit of the 1950s and 1960s – the golden age of the electric guitar – and its unrivalled creativity. The watch is driven by a self-winding mechanical movement, oscillating at a frequency of 28 800 vph and featuring a power reserve of 42 hours. Featuring a strap in brown vintage leather for the bronze version or black leather stitched onto rubber for the titanium version, the Classic Fusion Wild Customs is available in a limited edition of 100 numbered pieces each. The timepiece is accompanied by a plectrum in blackened bronze and aged titanium and an exclusive presentation case inspired by the two brands.

Classic Fusion Wild Customs

Classic Fusion Wild Customs, bronze version © Hublot

The Classic Fusion Wild Customs is available exclusively from the Hublot Boutique at 271 Rue Saint-Honoré, 75001 Paris until the end of July, and from other partner boutiques from August.

Classic Fusion Wild Customs

Case back view © Hublot

The brand

From the outset, Hublot has embodied design and innovation that differ markedly from the established watchmaking order. With the impetus provided by Jean-Claude Biver, by 2004 these values had already become the basis of a new DNA, leading the brand, which is currently headed by Ricardo Guadalupe - its CEO since 2012, to develop particularly audacious timepieces – most of them with a highly-developed sporting aspect.

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