On Thursday, 20th July 2018, in Porto Montenegro, Ricardo Guadalupe, CEO of Hublot, next to David Margason, Managing Director of Porto Montenegro, launched a strategic partnership that sees the Swiss luxury watch brand become Official Timekeeper and Official Watch of the superyacht marina and the Porto Montenegro Yacht Club.
On the ruins of a former arsenal, Porto Montenegro Marina and Yacht Club was erected less than 10 years ago by visionary men including LVMH Chairman and CEO Bernard Arnault, Jacob Rothschild and Canadian businessman and philanthropist Peter Munk. Located in the deep-water Bay of Kotor, boasting spectacular natural beauty, Porto Montenegro has quickly turned into a sophisticated haven for sailors from all over the world. Now boasting a fully-integrated marina with more than 450 berths, Porto Montenegro also features 290 luxury waterfront residences, a five-star hotel and a Yacht Club as well as over 50 retail units and dozens more projects in the development pipeline.
Relying on its nautical roots, Hublot has made a significant number of smart moves all along the Mediterranean coastline in the past few years. In 2007, the Swiss watchmaker set up one of its first boutiques within the walls of the Hôtel Byblos in Saint-Tropez. In 2017, Hublot launched the Classic Fusion Ibiza and the Classic Fusion Mykonos, and celebrated the opening of four directly operated Boutiques, adopting a nautical theme, in Cannes, Saint-Tropez, Capri and Porto Cervo.
To seal this truly unique partnership, Hublot CEO Ricardo Guadalupe and 120 privileged guests gathered by Porto Montenegro Yacht Club infinity pool. Hublot revealed the Classic Fusion Chronograph Porto Montenegro. To celebrate summer the new timepiece showcases the blue of the sky and the sea, its blue sunray [[dial]] is adorned with the Porto Montenegro logo at 3 o’[[clock]] as well as on the case-back. Powered by a [[self-winding]] movement, this limited edition comes with a blue rubber and calfskin strap. Made of titanium, its sleek case is an epitome of timeless elegance. Only 30 pieces are being released, now available at Excelsior, Hublot exclusive retailer in Porto Montenegro as well as all across Central Europe.
