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Hublot - Partnership with Berluti

Hublot Partnership with Berluti

Hublot celebrates the Art of Fusion in Paris by unveiling two timepieces in partnership with Berluti.

Ricardo Guadalupe, CEO of Hublot, and Antoine Pin, Executive Vice-President of Berluti, opened a new chapter in the partnership that links the two Houses of the LVMH Group as they launched two exclusive timepieces. “The Art of Fusion is a founding commitment of Hublot’s DNA. It is a state of mind that guides all of our actions and our partnerships", said Ricardo Guadalupe. And added "with our partners, and in particular with the House of Berluti, we are all part of the same dynamic, united by a shared DNA: excellence, distinction and innovation".

Partenariat avec Berluti

Antoine Pin, Executive Vice-President of Berluti and Ricardo Guadalupe, CEO of Hublot © Hublot

In Place Vendôme, emblematic site of Parisian watchmaking and home to the Hublot Boutique for 6 years now, 180 special guests gathered. They included Alexander Levy, French golf champion and Friend of the Hublot brand, Julien Benneteau, French tennis player, Rabih Kayrouz, renowned Lebanese stylist and couturier, and Yannick Alléno, internationally recognised French chef.

At Hôtel d'Evreux, a residence shaped by centuries of history, the guests began a journey through time via the savoir-faire of the two Houses: the Art of Fusion of innovative materials and watchmaking skills for Hublot and the Art of Patina that gives Berluti’s shoes their inimitable colour. Welcomed by their Master of Ceremony for the evening, Ariel Wizman, French journalist and actor, the guests took their seats. Tasting refined dishes, enchanted by a magic trick in honour of the Art of Fusion performed by the French illusionist Fred Razon, everyone was waiting for the climax of this evening, the presentation of the two new Hublot and Berluti timepieces.

The Classic Fusion Tourbillon Berluti Scritto King Gold and the Classic Fusion Tourbillon Scritto All Black were finally revealed in perfect levitation, via several giant holograms and a transparent screen.
These two limited series of 20 pieces have a 45-mm diameter case. Their dial in leather marked with the famous Scritto motif bears Berluti’s signature and an aperture at 6 o’clock reveals the magic of a tourbillon that was entirely developed and produced in-house by the engineers and watchmakers of the Hublot Manufacture. Accompanied by a hand-made strap, these two timepieces are delivered in a Bespoke Berluti case containing a complete set of Berluti polish.

Partenariat avec Berluti

Classic Fusion Tourbillon Berluti Scritto King Gold © Hublot

The brand

From the outset, Hublot has embodied design and innovation that differ markedly from the established watchmaking order. With the impetus provided by Jean-Claude Biver, by 2004 these values had already become the basis of a new DNA, leading the brand to develop particularly audacious timepieces – most of them with a highly-developed sporting aspect.

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