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Jaeger-LeCoultre "OnYourWrist" watches in virtual reality

At the SIHH, visitors had the opportunity to try on the watches virtually.

At the SIHH 2017, an innovative bracelet given to each visitor allowed them to try on the Jaeger-LeCoultre watches virtually on a tablet screen.

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The brand

Ever since the brand was established in 1833, Jaeger-LeCoultre has been enchanting lovers of beautiful objects. Its craftsmen and craftswomen, the guardians of the inventive spirit of company founder Antoine LeCoultre, pool their expertise to create collections that are as surprising as they are sophisticated: Reverso, Master, Rendez-Vous, Duomètre, Geophysic® and Atmos. This great brand continues to be inspired by its rich heritage and...

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