Most of you will have seen their watches on social media, where their dramatic interpretation of mechanical watchmaking makes them popular on visually-oriented platforms such as Instagram. The largest tourbillon in a wristwatch, for example, comes in the form of the Kerbedanz Maximus, while the Tribute series depicts various countries in cartographic form using a variety of artistic techniques. But as familiar as you may be with individual timepieces, how much do you really know about this brand?
Ancient Roots
The name Kerbedanz is the family name of brand founder and president Tigran Kerbedanz, of Armenian extraction, which means the brand is tied to one of the world’s oldest civilisations. The company is based in Neuchâtel, widely acknowledged alongside of the Vallée de Joux as the cradle of watchmaking. Tigran Kerbedanz was drawn to the watch industry through the story of his ancestor, a famed blacksmith who also repaired clocks.
Youthful Spirit
Despite being rooted in tradition and heritage, the company Kerbedanz itself is a relative newcomer in the industry, being founded in 2011. This makes 2021 the 10th anniversary of the brand, bringing a full decade of watchmaking experience under its belt.
Hidden Codes
One of the unique approaches towards watchmaking taken by Kerbedanz is their love of weaving secret meaning into their timepieces, through the use of decorative symbols and techniques with special significance. As a watch company with a strong emphasis on personalised timepieces, Kerbedanz can work with clients to create a watch that is truly built around the stories that matter to them.
Artisanal Craft
A range of decorative techniques is used in the creation of Kerbedanz watches, from micro-sculpture and enamelling to miniature painting and guillochage. Working with only the best craftsmen in the region, Kerbedanz harnesses watch decorative crafts to tell horological stories with their timepieces.
Technical Vision
Finely decorated dials and cases are only the outermost expression of haut de gamme watchmaking — what beats within is equally, if not more, important. To inhabit their watches, Kerbedanz works with respected movement specialists such as Technotime and Concepto, ensuring that their timepieces are as beautiful on the outside as they are powerful on the inside.
