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Maurice Lacroix - Aikon Automatic Limited Edition Label Noir

Maurice Lacroix Aikon Automatic Limited Edition Label Noir

Developed in collaboration with Geneva-based watchmaker Label Noir ,Maurice Lacroix is stepping outside the box for the unveiling of a new Aikon Automatic.

With a refined and subtle design from every angle, the new Aikon Automatic watch, born out of a collaboration between Maurice Lacroix and Geneva-based watchmaker Label Noir , exudes that same addictive, aesthetic energy.

Black Friday Label Noir

Aikon © Maurice Lacroix

While the clous de Paris texture traditionally found on the Aikon Automatic dial has been replaced, for the first time, by a lacquered matte grey finish, the bezel remains the same black colour, playing with matte and shiny finishes. The watch’s case middle bears a grey DLC coating with a sand-blasted finish, offering a subtle contrast to the case as a whole.  "We really valued the urban and modern design of the Aikon," explains Emmanuel Curti, watchmaker and founder of the Geneva-based company Label Noir. "It’s a watch that lends itself to different finishes, it takes on a totally different look depending on the shades chosen." Thiébaut Bentz, International Product & Marketing Director, was instantly captivated by the project: "When Emmanuel Curti told us about his desire to work on the Aikon we were struck by his creative, modern and innovative approach," says Thiébaut Bentz. "We saw the opportunity to redesign our most iconic model by changing certain elements that we wouldn’t have dared to change otherwise. That was also what allowed for a true collaboration!" The Aikon Automatic Limited Edition Label Noir is available exclusively in Europe and the US on the Maurice Lacroix website.

Black Friday Label Noir

Emmanuel Curti © Maurice Lacroix

The Aikon

This limited edition model, of which only 50 will be produced, showcases all the traditional Aikon features with a 42 mm diameter case, screw-down crown and bezel, with the six ar ms characteristic of Aikon. Its water resistance to 200 metres has of course been maintained. This model spor ts a black calfskin strap that has been worked over to give it a textile look, featuring the embossed M logo. The strap closes by means of a triple folding buckle which has also been coated in black PVD.


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Based in the Jura region of Switzerland, Maurice Lacroix has been producing fine Swiss timepieces for over 40 years and has developed 14 in-house movements over the past ten years.

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