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Maurice Lacroix - Aikon Is Ready For Battle

Maurice Lacroix Aikon Is Ready For Battle

The Brand further expands its best-selling collection with two new Aikon models.

In 2020, alongside the ongoing development of Aikon Automatic, Maurice Lacroix continues its campaign to promote the Aikon Quartz collection with a double launch. By combining steel grey, black PVD and green straps, the Aikon Quartz watches speak a new language. A three-handed version and a chronograph with three counters in a 6-9-12 configuration, both equipped with a high-quality quartz movement, usher in a new style that is more urban, radical and fashionable than ever before.

Aikon Is Ready For Battle

Aikon Quartz Three-Hands © Maurice Lacroix

The case of the Aikon Quartz Three-hands is available in a diameter of 42 mm while the chronograph version remains a faithful 44 mm. Maurice Lacroix has placed a black PVD steel bezel on the flat side of both of these models. The raised arms contrast playfully while retaining their satin-finish steel. The dial is black with raised horizontal grooves on the Aikon Quar tz Three-hands and sunray-brushed black on the Aikon Quartz Chrono. Both feature hour-markers, date aperture (at 3 o’clock for the threehanded version, at 6 o’clock for the chronograph) and satin-finish steel chronograph counters that add to the contrast and mirror the case and rhodium-plated hands. This har mony of style and colour is complemented by a militar y green calfskin strap with tone-on-tone stitching, equipped with the Easychange system. Appearing for the first time in the Aikon Quartz collection, it allows you to quickly take off the strap’ s fastening bars to exchange it with another of your choice. The red flange of this chronograph adds a final sporty touch to this scene.

Aikon Is Ready For Battle

Aikon Quartz Chronograph © Maurice Lacroix

The case of the Aikon Quartz differs from the Aikon Automatic with a few understated details. They both share a fixed bezel with six arms, in addition to a characteristically-shaped dial with two links that protrude from the case and join with the integrated steel bracelet. However, the lines of the Aikon Quartz are slightly rounder and softer. The angles of the bevelled edges are less sharp, and the shoulder of the crown and the chronograph’s push-pieces are oval, rather than having a hexagonal base. Beyond these design features, the new Aikon Quartz watches and the Aikon Automatic watches share a watchmaking culture of perceived high quality and affordable prices.


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Based in the Jura region of Switzerland, Maurice Lacroix has been producing fine Swiss timepieces for over 40 years and has developed 14 in-house movements over the past ten years.

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