Maurice Lacroix is taking advantage of the presence of the world’s watch retailers and journalists in Geneva next week to show off the new models in its 2019 collection. Unlike most brands, however, the Maurice Lacroix exhibition on the Île Rousseau in the middle of the Rhône River right at the heart of Geneva is also open to the public.
The company’s prominent exhibition space takes the name “Mercury Island” from one of the talking pieces that can be seen from next week. It will be the latest in a long line of models from the Maurice Lacroix “LAB” collection (which includes models such as the Masterpiece Mystery Second and the Masterpiece Square Wheel) that took three years to develop and uses a patented movement module. Given the originality of the playful and mesmerizing depictions of the passing hours, minutes and seconds that Maurice Lacroix has come up with over the years, we can only speculate what this new watch could be like. Those who visit Mercury Island can find out for themselves from 1pm on Sunday 13th January 2019.
In the meantime we can offer you an exclusive sneak preview of another star of the Maurice Lacroix 2019 collection: the Aikon Automatic Full Black. It uses the same 42mm Aikon case as the three-hand model that we tested – and liked – last year but adopts a strict interpretation of the all-black design theme, allowing absolutely no concession to colour. The case is in PVD-coated stainless steel, the dial in black with the hobnail pattern, the hands and hour markers in black gold plating and with black luminescent material, the “easy-change” strap is in black calfskin and the butterfly clasp is in black PVD-coated steel. The automatic ML1115 calibre ensures the timekeeping and a power reserve of 38 hours. This sleek look comes at just a 100 Swiss franc premium over the standard stainless-steel models, retailing for 1,850 Swiss francs tax included.
