Montblanc 1858 - The power of reconnecting through nature
In the new Montblanc campaign, photographer Dennis Leupold and musician Kristian Matsson step into the outdoors to find clarity and inspiration.
Montblanc’s new campaign tells the story of two different individuals, each on their own journey of self-discovery through nature, accompanied by the Montblanc 1858 Geosphere, a Montblanc watch that pays tribute to the legendary Minerva watches from the 1930’s and captures the spirit of the great outdoors.
The visuals and films capture two men, in the midst of a busy day at work as they progress towards the need for reconnection: fashion photographer Dennis Leupold and singer-songwriter Kristian Matsson, who performs as The Tallest Man on Earth. From a busy day on a shoot to a venue full of avid concertgoers, the two protagonists are suddenly transported to the soothing sights and sounds of nature, and are inevitably faced with the beauty of their surroundings as a way back to themselves. As they experience their journey, their faces are kept in the shadows only to be revealed as they truly are at the end; ready to leave their mark on the world with creativity and a heightened sense of purpose.
“It is sometimes easy to get caught up in the intense pace of life and forget that the best way to recalibrate and find focus is to experience the beauty of nature. Any kind of outdoor exploration is a great source of inspiration, contributing to greater creativity, happiness, and inner strength” says Nicolas Baretzki, Montblanc CEO. “By sharing the special stories of these two remarkable individuals who transition from a hectic work day to be faced with the beauty of nature and their own existence, this campaign becomes an reminder to everyone to immerse themselves in the great outdoors as a way to reconnect with themselves and the world.”
The natural feel of the campaign mirrors the aesthetic of the Montblanc 1858 Geosphere watch. A vintage inspired timepiece meant to be a trusted companion for fearless adventurers and explorers, the new timepiece captures the spirit of the outdoors with a bronze case, brand-new khaki-green dial and matching coloured “NATO” straps.
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