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Newsletter - How to name a watch

Newsletter How to name a watch

Watch names and the subject of exclusivity are just two of the themes we will be discussing this week on WorldTempus.

Telling the difference between a Carrera and a Daytona is easy, as is spotting an Aqua Terra from a Terra Luna. You don’t even need the brand names to help you. But what about the new collections by Emile Chouriet and Ernest Borel, two Swiss brands with a presence in Hong Kong and China that is difficult to conceive unless you have been there and seen the giant billboards that dominate the skyline. The two new models presented today on WorldTempus both embody the ultra-classic style that appeals to the Chinese consumer, combined of course with an affordable Swiss Made calibre. They go to show that at a certain price point buyers are definitely making their choices based on looks rather than brand or collection names.

“Jean-Claude Biver is a genius of the industry who rightly merits a biography”

Paul O'Neil

Inspired by a photo showing 18 Rolex Submariner “Comex” watches on the Internet, David Chokron offers some interesting insights into the notion of exclusivity in watchmaking. Can a one-thousand-piece limited edition (not to mention a 15,007-piece one) really be considered as exclusive?

Our build-up to the GPHG 2015 officially starts this week as Camille Gendre takes a look back over 14 years of Aiguille d’Or winners. Will she find a pattern that could give a hint about this year’s winner? We will continue over the coming weeks with a look at the members of the 2015 jury and some interviews with previous winners.

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The firm is committed to maintaining and passing on the values of Emile Chouriet – an integral part of its DNA. Elegance has always been associated with the heritage of the Geneva watchmaker’s...

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A producer of timepieces since 1856, the Ernest Borel brand remains loyal to the values and heritage of its founder, Jules Borel.

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True to its founding spirit, Louis Vuitton makes watches that combine excellence, innovation and originality for the benefit of people who love travel and adventure. The watchmakers of La Fabrique...

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Richard Mille did not simply try to find his place in the watchmaking world – he carved one out for himself, constantly striving not to take anything for granted, and to make innovation and extreme...

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