Omega Daniel Craig brings the Seamaster Diver 300m to the surface
The English actor is the face of the Seamaster Diver 300M in Omega new campaign.
Like the watch he’s wearing, Omega ambassador Daniel Craig is clearly at home in the water. Set to play 007 for the fifth time, the English actor looks every inch the gentleman, even when surfacing for air in a drenched tuxedo. The quintessentially-British Bond is a legendary character, so it’s only right that he gets to wear a legendary timepiece. Daniel Craig first wore an Omega on-screen in Casino Royale in 2006, but the actor was an avid watch fan long before he took on the iconic role. Though Bond is stoic, tough and even ruthless when required to be, Daniel Craig is a grounded English gent with an approachable style and commitment to social causes. He’s the face of the new Seamaster Diver 300M. A perfect choice. After all, how many underwater explorers can make a wet-suit look this stylish?
Since 1993, the Seamaster Professional Diver 300M has enjoyed a legendary following. Loved for its design and ocean technology, the original timepiece signalled Omega’s return to the world of diving watches and also ignited the brand’s long-standing partnership with James Bond. In 2018, 25 years later, Omega is unveiling a complete facelift of this famous watch, with 14 unique models, including 6 in stainless steel and 8 in a mix of stainless steel and 18K gold.
Seamaster Diver 300M, 2018 © Omega
The Seamaster Diver 300M legend
When it was launched in 1993, the Seamaster Professional Diver 300M was an instant success. Admired for its design and technical prowess, it was quickly adopted by divers, athletes, researchers and even a famous movie spy!
Frenchman Roland Specker achieved a world record freshwater free dive to a depth of 80m in Lake Neuchatel. On his wrist, he wore the new Omega Seamaster Professional Diver 300M, successfully testing it in a true deep-water environment.
The Seamaster Diver 300M Chronograph was awarded the “Watch of the Year” prize by readers of the German magazine Armbanduhren. This was the first “Watch of the Year” award and signalled a promising future for Omega’s newest collection.
The Diver 300M became part of sailing history, when it is worn by several sailors of Team New Zealand, who achieved an unforgettable victory at the America’s Cup. At the head of the team was the legendary Sir Peter Blake.
One of Omega’s most exciting and enduring partnerships began when James Bond strapped on a Seamaster Diver 300M for the first time in GoldenEye. The spy and his watch became synonymous and sales of the timepiece soared.
In Lake Theodule at the foot of the Matterhorn, the Seamaster Diver 300M was successfully tested in freezing waters by the instructors from the Ice Rock Club of Zermatt at an altitude of 3000m.
The Seamaster Diver 300M proved that is was not just a watch for diving, when it was advertised as the preferred choice of international sports stars including the swimmer Alexander Popov and tennis champion Martina Hingis.
Sir Peter Blake created the Blakexpeditions foundation, dedicated to researching ecological and marine issues around the world. On board their boat the Seamaster, the Blakexpeditions crew wore Diver 300M models.
A new James Bond, but the same iconic watch! Daniel Craig wore the Seamaster Diver 300M when he burst onto screens in Casino Royale. The trusty timepiece was now in its 5th 007 film.
A company of the Swatch Group, OMEGA has been behind major revolutions in watchmaking technology and the timekeeping of numerous Olympic Games. Its watches are worn by world-famous celebrities and have travelled to the moon, the depths of the ocean and everywhere in between.Find out more >
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