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Parmigiani Fleurier - Bugatti and Parmigiani end partnership

Parmigiani Fleurier Bugatti and Parmigiani end partnership

Bugatti and Parmigiani Fleurier have announced the end of their long collaboration.

Parmigiani Fleurier had become an official licensing partner of Bugatti in 2004, marking the beginning of a successful and exceptionally long collaboration between the two luxury brands. From now on both brands will go separate ways in search of new business endeavors, but not without mutual respect and appreciation.

“This partnership has been very special not because of the mere time of the collaboration, but because of the constant innovation and reinvention”, explained Bugatti President Stephan Winkelmann. “To stay creative and successful over such a long time is quite remarkable. Now we both agreed it was time to look for new stimuli, and we will make room for new partnerships. However, we want to thank Parmigiani Fleurier for these last 15 years. They will always stay part of the Bugatti history and we wish them all the best for their future endeavors.

“We also would like to express our thanks to Bugatti for 15 years of fruitful partnership and the successes we achieved together”, Davide Traxler, CEO of Parmigiani Fleurier, added. “Indeed, the great collaboration we had inspired us many horological developments and mechanical wonders. Today, we are focusing on new watchmaking fields. We wish Bugatti all the best for its future projects.”

Bugatti and Parmigiani end partnership

Bugatti Veyron, Bugatti Veyron Grand Sport Vitesse, Bugatti Chiron

The partnership between Bugatti and Parmigiani Fleurier resulted in the creation of unique watchmaking timepieces, inspired by the modern-era Bugatti hyper sports cars and that have become especially coveted among fine watch collectors. The highlights of the collaboration are without any doubt following Parmigiani Fleurier exceptional timepieces: the Bugatti Type 370 inspired by the Bugatti Veyron 16.4, the Bugatti Super Sport inspired by the Bugatti Veyron 16.4 Grand Sport Vitesse, the Parmigiani for Bugatti Type 390 inspired by the Bugatti Chiron, as well as the Bugatti Aérolithe inspired by this legendary Bugatti model.

The brand

One of the more recent success stories of the Swiss watchmaking industry, Parmigiani Fleurier emerged from the close relationship between watchmaker Michel Parmigiani and the Sandoz Family Foundation.

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