Review What you might have missed last month
We bring you a review of some of the items worthy of note from the past month of coverage on Worldtempus.
TAG Heuer unveiled a brand-new advertising campaing for the second half of the year that harks back to its famous tagline from the early 1990s: “Don’t crack under pressure”. Apart from presenting new advertising visuals towards the end of the month, the brand also put its ambassadors Cristiano Ronaldo and Jenson Button in an unusual situation to challenge test their adaptability to the new slogan. Amidst all this fanfare, it’s also worth recalling that the brand signed a major new partnership with the Volkswagen works team competing in the World Rally Championship .
Already at the start of August, Piaget’s CEO Philippe Léopold-Metzger gave Worldtempus a sneak preview of the collection that the brand is presenting at the Biennale des Antiquaires in Paris, which starts this week. Our contributor David Chokron will be reporting for Worldtempus from this event, which has developed into an important marketing platform for the high-end watch brands.
Aside from taking a closer look at some of the 240 watches submitted for this year’s Geneva Watchmaking Grand Prix (see our special dossier for a look at watches from all twelve categories, as well as our special page for the 72 watches that were pre-selected by the jury for the final vote), we also continued our Summer Watches series and our busy editor-in-chief reported on his recent visits to Armin Strom, Romain Gauthier and Hermès.
The ARMIN STROM manufacture expresses the very substance of its founder’s legacy. Its guiding principle is that of reinterpreting watchmaking tradition. To this end, it applies the principle of...Find out more
“La Montre Hermès” has adopted an epicurean philosophy that values the creation of sober, contemporary timepieces.Find out more
One hundred and forty years’ worth of uninterrupted history have allowed Piaget to forge its unique jewellery and watchmaking expertise. The Brand is a genuine Fine Watchmaking manufacture that...Find out more
Romain Gauthier is a firm that has been built with care and patience. Using his knowhow learned over some 20 years in his native Joux Valley, and with his manufacture named after him, Romain...Find out more
Over 150 years of watchmaking savoir-faire and technical innovation have made TAG Heuer a global reference in avant-garde sports watches. As it tracked the rise of sports demanding increasingly...Find out more