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TAG Heuer  - Ayrton Senna Special Editions

TAG Heuer Ayrton Senna Special Editions

TAG Heuer presents two additions to the Senna Special Editions Collection, paying tribute to one of the greatest drivers of all time.

Ayrton Senna's unequalled talent and panache ensured he left a lasting mark on Formula 1, more than any driver before or since. "Magic Senna" is considered by his peers to be one of the greatest drivers the world has ever seen: three world championship titles (1988, 1990 and 1991), 65 pole positions, and 41 Grand Prix victories. 

Throughout his career, Senna reinvented a whole new vocabulary of superlatives. His motivation to win, to push himself and his car to the limits, and his powers of concentration in the face of intense pressure shaped his legend, and led TAG Heuer to ask him to be the face of the first #DontCrackUnderPressure campaign in 1991. 

Ayrton Senna Special Editions

© TAG Heuer

This autumn, TAG Heuer presents two new models paying tribute to its ambassador, this time reinterpreting the iconic TAG Heuer Carrera Chronograph and displaying the famous Senna symbol and name on the dial, bezel and caseback.

The TAG Heuer Carrera Calibre Heuer 02 Chronograph Automatic is available with the bracelet with S-shaped links, as adopted by Ayrton at the height of his achievements. It is both an iconic design and a standard-bearer in terms of ergonomics and wearer comfort, lending the pieces a racing feel and evoking the exceptional skills of Senna.

Ayrton Senna Special Editions

© TAG Heuer

The TAG Heuer Carrera Heuer 02 Tourbillon Chronograph Chronometer is available with a rubber/calfskin leather strap and has a matte black tachymeter with Senna inscription. The Heuer 02 Tourbillon movement was designed and developed entirely by TAG Heuer. This skeleton movement comprises 284 components, within a diameter of 31 mm and a thickness of 6.9 mm, and beats at a frequency of 4 Hz (28,800 vibrations/hour), boasting a 65-hour power reserve. 

Every watch in this limited edition of 175 will be individually numbered. 


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Over 150 years of watchmaking savoir-faire and technical innovation have made TAG Heuer a global reference in avant-garde sports watches. As it tracked the rise of sports demanding increasingly precise timekeeping, TAG Heuer continually developed its unique capabilities through a long-term vision of what watchmaking is today, and what it will look like tomorrow.

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