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TAG Heuer - Formula 1 Lady

TAG Heuer Formula 1 Lady

The main new feature of this model is an interchangeable strap that allows this watch to adapt to the outfits and desires of today's busy woman.

A new shape, new materials, new dials, new straps... a real breath of fresh air for this iconic women's collection from TAG Heuer. Each detail of the watch now bears the hallmarks of the TAG Heuer Formula 1 series, and has been reworked to give the piece elegance and feminine curves.

Hence, the case, in polished and brushed steel or with black PVD coating, with an elegant diameter of 32 or 35 mm, features the tonneau shape which is indissociable from the men's TAG Heuer Formula 1 model. The entire curve of the case and lugs has been refined, adding femininity to the watch. The bezel incorporates the collection's characteristic notches.

Formula 1 Lady

Formula 1 Lady - Black dial and diamond indices TAG Heuer

The main new feature of this model is the interchangeable strap. Switch from sporty to classic in one click. Available in brown, blue, white, red or black leather, or in metal, the choice of materials and colours give the collection a casual yet stylish look appreciated by today's busy woman.

Formula 1 Lady

The interchangeable strap © TAG Heuer

Another new feature of this model is the double-plate system on the dial, which adds contrast, improves legibility and creates an interplay of colours: blue sunray or silver-plated dial, total full black look, resolutely rock or set with diamonds for a dash of glamour. The new TAG Heuer Formula 1 Lady is available in a range of modern, on-trend colours.

Formula 1 Lady

Formula 1 Lady - Blue dial and diamond-set bezel © TAG Heuer

Thanks to its quartz movement, the TAG Heuer Formula 1 Lady – now aligned with the men's models – has become the brand's entry-level model, priced from 1000 CHF-.

The brand

Over 150 years of watchmaking savoir-faire and technical innovation have made TAG Heuer a global reference in avant-garde sports watches. As it tracked the rise of sports demanding increasingly precise timekeeping, TAG Heuer continually developed its unique capabilities through a long-term vision of what watchmaking is today, and what it will look like tomorrow.

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