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TAG Heuer - Formula 1 Lady

TAG Heuer Formula 1 Lady

Following the launch in January this year of the brand new TAG Heuer Formula 1 Lady, completely redesigned, with an interchangeable strap, TAG Heuer takes the opportunity of Baselworld to expand the collection with new models with fashion, feminine and summer feel colours.

In January this year, TAG Heuer reinterpreted this famous collection with a series of completely redesigned watches which can be personalised with an interchangeable strap. Switch from sporty to classic in one click. Available in brown, blue, white, red or black leather, or in metal, the choice of materials and colours give the collection a casual yet stylish look appreciated by today's busy woman.

Hence, the case, in polished and brushed steel or with black PVD coating, with an elegant diameter of 32 or 35 mm, features the tonneau shape which is indissociable from the men's TAG Heuer Formula 1 model. The entire curve of the case and lugs has been refined, adding femininity to the watch. The bezel incorporates the collection's characteristic notches.

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Formula 1 Lady © TAG Heuer

Another new feature of this model is the double-plate system on the dial, which adds contrast, improves legibility and creates an interplay of colours: blue sunray or silver-plated dial, total full black look, resolutely rock or set with diamonds for a dash of glamour. The new TAG Heuer Formula 1 Lady is available in a range of modern, on-trend colours.

Thanks to its quartz movement, the TAG Heuer Formula 1 Lady – now aligned with the men's models – has become the brand's entry-level model, priced from 1000 CHF.

 


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Over 150 years of watchmaking savoir-faire and technical innovation have made TAG Heuer a global reference in avant-garde sports watches. As it tracked the rise of sports demanding increasingly precise timekeeping, TAG Heuer continually developed its unique capabilities through a long-term vision of what watchmaking is today, and what it will look like tomorrow.

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